New Bing Ads Feature: Shopping Campaigns Search Terms Reporting 2024

Marketing for ecommerce shops is constantly evolving, and staying ahead of the curve is crucial for success. One platform that is making big strides in this area is Bing Ads, and their latest feature update is set to revolutionize the way ecommerce businesses approach their marketing campaigns.

What is Shopping Campaigns Search Terms Reporting?

Shopping Campaigns Search Terms Reporting is a new feature that allows ecommerce businesses to gain deeper insights into the search terms that are triggering their product ads on Bing. This level of visibility is essential for refining and optimizing marketing strategies, as it provides valuable data on the keywords and phrases that are driving traffic and conversions.

How Does it Work?

With this new feature, ecommerce businesses can access detailed reports on the search terms that are driving clicks and conversions within their shopping campaigns. This allows for a more granular level of analysis, enabling businesses to identify high-performing keywords and negative keywords that may be driving irrelevant traffic.

Benefits of Shopping Campaigns Search Terms Reporting

  • Improved Campaign Performance: By identifying high-performing search terms, businesses can optimize their campaigns for better performance and ROI.
  • Cost Savings: The ability to identify and exclude irrelevant search terms can help businesses save money by reducing wasted ad spend.
  • Enhanced Keyword Research: Access to detailed search term data can inform future keyword research and targeting strategies.

How to Access Shopping Campaigns Search Terms Reporting

Accessing this feature is simple. Ecommerce businesses can navigate to the Reports tab within the Bing Ads interface and select the Shopping Campaigns Search Terms report. From there, they can customize the report to view specific time frames and performance metrics.

Optimizing Your Marketing Strategy with Shopping Campaigns Search Terms Reporting

Now that you have access to this valuable data, it’s important to leverage it effectively to optimize your marketing strategy. Here are a few tips to make the most of Shopping Campaigns Search Terms Reporting:

1. Identify Top Performing Keywords

Review the search terms report to identify keywords that are driving the most clicks and conversions. Use this data to optimize your product titles, descriptions, and bid strategies to capitalize on these high-performing keywords.

2. Exclude Irrelevant Search Terms

Identify any search terms that are driving irrelevant traffic or low-quality clicks, and add them to your negative keyword list. This will help to refine your targeting and improve the overall quality of your traffic.

3. Refine Your Product Targeting

Use the search terms report to identify specific products that are performing well for certain search terms. This can help you refine your product targeting and bidding strategies to maximize the impact of your shopping campaigns.

Conclusion

The introduction of Shopping Campaigns Search Terms Reporting is a game-changer for ecommerce businesses using Bing Ads. This feature provides valuable insights that can be used to optimize campaign performance, reduce ad spend wastage, and refine targeting strategies. By leveraging this data effectively, businesses can stay ahead of the competition and drive better results from their ecommerce marketing efforts.