New local SERP live in Europe 2024

New Local SERP Live in Europe 2024

As the world of ecommerce continues to evolve and grow, it’s important for online businesses to stay on top of the latest trends and developments. One of the most significant changes on the horizon is the new local SERP (Search Engine Results Page) that will be going live in Europe in 2024. This update will have a major impact on how ecommerce shops are able to market themselves and reach local customers. In this article, we’ll take a comprehensive look at what this new local SERP means for ecommerce businesses and provide some actionable tips for how to adapt and thrive in this new landscape.

Understanding the New Local SERP

The new local SERP in Europe 2024 is set to revolutionize the way that local businesses are able to connect with potential customers. This updated search results page will provide users with more relevant and personalized information based on their location, making it easier for them to find and engage with local businesses. This change is a response to the increasing importance of local search and the growing demand from users for more personalized and relevant results.

Key Changes and Features

One of the key changes that will be introduced with the new local SERP is the inclusion of more local business listings and information directly within the search results. This will make it easier for users to find and connect with local businesses without having to navigate to multiple different websites or platforms. Additionally, there will be a greater emphasis on user-generated content and reviews, providing users with more information and social proof to help them make informed decisions.

Implications for Ecommerce Shops

For ecommerce shops, the new local SERP presents both challenges and opportunities. On one hand, it may become more difficult to compete for visibility in local search results, as there will be increased competition from other local businesses. On the other hand, the new local SERP also provides a unique opportunity for ecommerce shops to better target and connect with local customers, potentially driving more relevant and high-converting traffic to their websites.

Adapting Your Marketing Strategy

In order to thrive in the new local SERP landscape, ecommerce shops will need to adjust their marketing strategies to prioritize local visibility and engagement. This may involve optimizing business listings on platforms like Google My Business, encouraging and managing customer reviews, and creating localized content and offers to better appeal to local audiences. Additionally, investing in local SEO and paid advertising targeting local audiences will be crucial for success in the new local SERP.


The new local SERP live in Europe 2024 represents a significant shift in the way that local businesses are able to connect with potential customers. While this change may present some challenges for ecommerce shops, it also offers a unique opportunity to better target and engage with local audiences. By understanding the implications of the new local SERP and adapting their marketing strategies accordingly, ecommerce shops can position themselves for success in this new landscape.