Google tests ‘Curbside Pickup’ badge for local Shopping ads

Google has recently announced that it is testing a new ‘Curbside Pickup’ badge for local Shopping ads. This feature is designed to help users easily identify which local stores offer curbside pickup for their purchases. For ecommerce shops, this presents a new opportunity to reach local customers and drive more sales. In this article, we will take a closer look at what this new feature entails and how ecommerce businesses can take advantage of it.

What is the ‘Curbside Pickup’ badge?

The ‘Curbside Pickup’ badge is a new feature being tested by Google for local Shopping ads. When users search for products on Google, they will now be able to see a ‘Curbside Pickup’ badge next to the local Shopping ads for stores that offer this service. This badge will make it easier for users to identify which stores offer curbside pickup, making the shopping experience more convenient for them.

How can ecommerce shops benefit from this feature?

For ecommerce shops, the introduction of the ‘Curbside Pickup’ badge presents a new opportunity to reach local customers. By offering curbside pickup as a delivery option, ecommerce businesses can attract more local customers who prefer the convenience of picking up their purchases without having to enter a store. This can help drive more sales and increase customer satisfaction.

How to get the ‘Curbside Pickup’ badge for your local Shopping ads

Currently, the ‘Curbside Pickup’ badge is being tested by Google, and it is not yet available to all businesses. However, ecommerce shops can prepare for this feature by ensuring that they offer curbside pickup as a delivery option for their local customers. Once the feature is rolled out to all businesses, they can apply for the badge through their Google Merchant Center account.

Best practices for using the ‘Curbside Pickup’ badge

When the ‘Curbside Pickup’ badge becomes available to all businesses, it is important to use it effectively to attract local customers. Here are some best practices for using the badge:

  • Clearly communicate that curbside pickup is available on your website and in your local Shopping ads.
  • Ensure that your curbside pickup process is easy and convenient for customers.
  • Promote the ‘Curbside Pickup’ badge on your social media channels to attract local customers.
  • Monitor the performance of your local Shopping ads with the badge and make adjustments as needed.

Conclusion

The introduction of the ‘Curbside Pickup’ badge for local Shopping ads presents an exciting opportunity for ecommerce shops to reach local customers and drive more sales. By offering curbside pickup as a delivery option and using the badge effectively, businesses can attract more local customers and provide a more convenient shopping experience. As this feature continues to roll out, ecommerce businesses should prepare to take advantage of it to stay ahead of the competition.