4 Trust Badges That Will Boost Your Ecommerce Conversion Rates (2024)

What is a trust badge?

A trust badge, also known as a trust seal or trust logo, is a symbol or icon displayed on a website to indicate that the site is trustworthy and secure. These badges are often placed on ecommerce websites to reassure customers that their personal and financial information is safe when making a purchase.

Why should you use a trust badge?

Trust badges can help to alleviate customer concerns and build confidence in your brand. This can lead to increased conversion rates and higher sales. In fact, studies have shown that trust badges can increase conversions by as much as 30%.

4 common types of trust badges

1. Security trust badges

Security trust badges indicate that a website is secure and uses encryption to protect customer data. Examples of security trust badges include Norton Secured, McAfee Secure, and SSL Secure.

2. Payment badges

Payment badges show which payment methods a website accepts and are often used to reassure customers that their payment information will be safe. Common payment badges include Visa, Mastercard, PayPal, and American Express.

3. Endorsement badges

Endorsement badges are symbols that indicate a website has been endorsed by a third party, such as a professional association, industry organization, or customer review platform. Examples of endorsement badges include Better Business Bureau, Trustpilot, and Google Customer Reviews.

4. Policy-specific badges

Policy-specific badges communicate a website’s commitment to customer satisfaction and trustworthiness. These badges often indicate that a website has a money-back guarantee, free shipping, or a secure checkout process.

Trust badges FAQ

What is the trusted badge icon?

The trusted badge icon is a small symbol or logo that is displayed on a website to indicate that it has been verified and is trustworthy. This icon can vary depending on the type of trust badge and the organization that has issued it.

Are all trust badges equally effective in building trust?

Not all trust badges are created equal. Some are more recognizable and trusted by consumers than others. It’s important to choose trust badges that are well-known and respected in your target market to maximize their impact.

Where should trust badges be placed on a website for maximum impact?

Trust badges should be prominently displayed on your website, especially on pages where customers are making purchasing decisions, such as the homepage, product pages, and the checkout page. Placing trust badges near call-to-action buttons, such as “Add to Cart” or “Proceed to Checkout,” can also be effective in boosting trust and conversions.

In conclusion, trust badges are a powerful tool for building trust and credibility with your ecommerce customers. By using the right trust badges strategically, you can increase conversion rates and drive more sales for your online store.