The Top 11 Ecommerce Platforms for Your Business in 2024

What is an ecommerce platform?

An ecommerce platform is a software application that allows businesses to create and manage their online store. It provides the tools and features needed to sell products or services online, including website design, product management, payment processing, and more.

The 11 best ecommerce platforms

1. Shopify

Shopify is a popular, user-friendly platform that offers a wide range of features for creating and managing an online store. It provides customizable templates, secure payment processing, and built-in marketing tools.

2. Wix

Wix is a versatile platform that allows for easy website design and customization. It offers a variety of ecommerce features, including secure payment processing, inventory management, and shipping options.

3. BigCommerce

BigCommerce is a scalable platform that is suitable for businesses of all sizes. It offers advanced ecommerce features, such as multi-channel selling, inventory management, and marketing tools.

4. Adobe Commerce (formerly Magento)

Adobe Commerce is a powerful, open-source platform that provides advanced customization options and a wide range of features for ecommerce businesses. It offers flexible product management, secure checkout, and marketing tools.

5. WooCommerce

WooCommerce is a popular ecommerce plugin for WordPress websites. It offers a range of customizable features, including secure payment processing, product management, and marketing tools.

6. Squarespace

Squarespace is a user-friendly platform that offers customizable templates and a range of ecommerce features, including secure payment processing, inventory management, and marketing tools.

7. Big Cartel

Big Cartel is a platform designed for independent artists and makers. It offers a simple, easy-to-use interface and a range of ecommerce features, such as secure payment processing and customizable storefronts.

8. Square Online

Square Online is a platform that integrates with Square’s payment processing services. It offers a range of ecommerce features, including customizable templates, secure checkout, and marketing tools.

9. Shift4Shop

Shift4Shop is a comprehensive platform that offers a wide range of ecommerce features, including secure payment processing, customizable templates, and marketing tools.

10. Volusion

Volusion is a platform that offers a range of customizable templates and a variety of ecommerce features, including secure payment processing, inventory management, and marketing tools.

11. OpenCart

OpenCart is an open-source platform that provides a range of ecommerce features, including customizable templates, secure payment processing, and marketing tools.

What types of ecommerce platforms are there?

Hosted (cloud)

Hosted ecommerce platforms are hosted on the provider’s servers and are managed by the provider. They are typically easy to set up and use, making them a good option for businesses that want a simple, all-in-one solution.

Self-hosted

Self-hosted ecommerce platforms require businesses to manage the software themselves and are typically more customizable. They are a good option for businesses that have specific needs and want more control over their online store.

What are the benefits of self-hosted vs. cloud-hosted?

Self-hosted platforms offer more flexibility and control, while cloud-hosted platforms are typically easier to set up and use. Businesses should consider their specific needs and technical capabilities when choosing between the two.

Choosing an ecommerce platform: Features checklist

Safe, reliable checkout and payment gateways

It’s important to choose a platform that provides secure payment processing and reliable checkout options to ensure a positive customer experience.

Online and offline selling options

Businesses should consider whether they need the ability to sell both online and in-person, and choose a platform that offers the necessary features for both.

Hosting environment

The hosting environment of an ecommerce platform can impact site performance and reliability, so businesses should choose a platform with a secure and reliable hosting environment.

Inventory management and shipping

Effective inventory management and shipping features are essential for ecommerce businesses to efficiently manage their products and fulfill orders.

Marketing and customer growth tools

Choose a platform that offers a range of marketing and customer growth tools, such as email marketing, SEO features, and social media integration, to help drive sales and grow the business.

Security features

Security is crucial for ecommerce platforms, so businesses should choose a platform that offers robust security features to protect customer data and prevent fraud.

Business and financial management features

Choose a platform that offers business and financial management features, such as reporting and analytics tools, to help businesses manage their finances and make informed decisions.

Support

Good customer support is essential for ecommerce platforms, so businesses should choose a platform that offers reliable and responsive customer support options.

Choosing an ecommerce platform: Business needs

Know your costs

Businesses should carefully consider the costs associated with each platform, including setup fees, transaction fees, and monthly subscription costs.

Find a good fit for your business model

Consider the specific needs of your business, such as the type of products you sell and how you want to sell them, and choose a platform that is a good fit for your business model.

Consider your future business plans

Think about the future growth and expansion of your business, and choose a platform that can accommodate your future needs and scale with your business.

Start selling online with Shopify

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Compare ecommerce platforms

Use our comparison tool to find the right ecommerce platform for your business.

Ecommerce platforms FAQ

What are the most popular ecommerce platforms?

The most popular ecommerce platforms include Shopify, WooCommerce, and BigCommerce, among others.

Which ecommerce platform is best?

The best ecommerce platform for your business depends on your specific needs and budget. It’s important to carefully compare the features and costs of each platform to find the best fit for your business.

Is Amazon an ecommerce platform?

Amazon is a popular online marketplace, but it also offers ecommerce platform services through Amazon Webstore and Amazon Marketplace.

Which ecommerce platform is best for startups?

Startups should consider platforms that offer a range of features at an affordable price, such as Shopify, Wix, and WooCommerce.

Conclusion

Choosing the right ecommerce platform is a crucial decision for any business. By considering the specific needs of your business, comparing the features and costs of different platforms, and thinking about your future business plans, you can find the best ecommerce platform to help your business succeed in 2024 and beyond.