SMS Marketing for Ecommerce: Top Tips for Texts that Convert (2024)

What is SMS marketing?

SMS marketing, also known as text message marketing, is a strategy that involves sending promotional and transactional messages to customers via SMS (Short Message Service) on their mobile phones. It is a direct and immediate form of communication that can be highly effective for ecommerce businesses.

Benefits of using SMS marketing for ecommerce

Direct and prompt communication

SMS marketing allows you to reach customers directly on their mobile devices, with an open rate of over 98%. This means that your messages are more likely to be seen and acted upon promptly.

Greater personalization

You can personalize your SMS messages based on customer preferences, purchase history, and behavior. This level of personalization can significantly improve engagement and conversion rates.

Cost-effectiveness

Compared to traditional marketing channels, SMS marketing is relatively inexpensive. With the right strategy, you can achieve a high return on investment (ROI) and generate significant revenue.

Mobile-first marketing

As more and more people shop on their mobile devices, SMS marketing allows you to connect with customers in a way that aligns with their preferred shopping habits.

Quantifiable metrics

With SMS marketing, you can easily track and measure the success of your campaigns. This allows you to make data-driven decisions and continuously optimize your strategy for better results.

How to use SMS marketing for ecommerce

1. Understand the legal requirements

Before implementing SMS marketing, make sure to familiarize yourself with the legal requirements and regulations related to sending commercial text messages. This includes obtaining explicit consent from customers before sending them promotional messages.

Choose the right SMS marketing platform

There are numerous SMS marketing platforms available, each with its own features and pricing. Research and choose a platform that aligns with your ecommerce business needs and budget.

Segment your audience

Segmentation allows you to divide your customer base into groups based on various criteria such as purchase history, demographics, and preferences. This enables you to send targeted and relevant messages to different segments, increasing the likelihood of conversion.

Set clear goals and benchmarks

Define specific goals for your SMS marketing campaigns, whether it’s driving sales, increasing website traffic, or boosting customer engagement. Establish benchmarks to measure the success of your campaigns and make adjustments as needed.

SMS marketing tips for ecommerce

Develop a strategic opt-in process

Make it easy for customers to opt in to receive SMS messages from your ecommerce store. Clearly communicate the value they will receive and ensure that the opt-in process is seamless and transparent.

Leverage real-time updates

Utilize SMS to provide real-time updates on order status, shipping notifications, and delivery confirmations. This not only enhances the customer experience but also increases trust and loyalty.

Personalize your messages

Personalization is key to the success of SMS marketing. Use customer data to tailor your messages and offers to each recipient, making them feel valued and understood.

Create exclusive SMS promotions

Offer exclusive discounts, promotions, and early access to sales for customers who opt in to receive SMS messages. This creates a sense of privilege and urgency, driving more conversions.

Keep messages concise and clear

Due to the limited character count in SMS, it’s important to keep your messages concise and to the point. Clearly communicate the offer or call to action to avoid any confusion.

Maintain a consistent sending schedule

Establish a consistent schedule for sending SMS messages to your customers. This helps to manage expectations and ensures that your brand stays top of mind without becoming intrusive.

Address shopping cart abandonment

Send targeted SMS messages to customers who have abandoned their shopping carts, reminding them of the items they left behind and offering an incentive to complete their purchase.

Measure and analyze results

Regularly analyze the performance of your SMS marketing campaigns. Pay attention to metrics such as open rates, click-through rates, and conversion rates to identify areas for improvement and optimization.

SMS marketing for ecommerce FAQ

Can you do SMS marketing on Shopify?

Yes, there are several SMS marketing apps available for Shopify that allow you to integrate SMS into your ecommerce marketing strategy.

Is SMS marketing legal?

Yes, but it’s important to comply with regulations such as the Telephone Consumer Protection Act (TCPA) and obtain explicit consent from customers before sending them promotional SMS messages.

How much does SMS marketing cost per SMS?

The cost of SMS marketing can vary depending on the platform and volume of messages sent. On average, the cost per SMS is relatively low, making it a cost-effective marketing channel for ecommerce businesses.

Conclusion

SMS marketing presents a valuable opportunity for ecommerce businesses to directly engage with customers, drive sales, and build brand loyalty. By understanding the benefits, best practices, and legal considerations of SMS marketing, ecommerce shops can leverage this powerful channel to achieve their marketing goals and ultimately increase revenue.