SMS Marketing Guide for Ecommerce Shops

What is SMS marketing?

SMS marketing, also known as text message marketing, is a strategy that involves sending promotional offers, updates, and alerts to customers via text messages. It is an effective way for ecommerce shops to engage with their audience and drive sales.

How SMS marketing works

SMS marketing works by obtaining the permission of customers to send them promotional messages via text. Once permission is granted, ecommerce shops can send targeted and personalized messages to their subscribers, driving traffic to their website and increasing sales.

5 SMS marketing best practices

1. Get permission

Always obtain explicit consent from customers before sending them promotional messages. This helps build trust and ensures compliance with anti-spam regulations.

2. Make it easy to opt out

Provide clear instructions on how customers can opt out of receiving text messages. This demonstrates respect for their privacy and preferences.

3. Seek to inform, rarely to promote

Focus on providing valuable information and offers that are relevant to your customers. Avoid bombarding them with constant promotional messages.

4. Make it conversational (sometimes)

Personalize your messages and use a conversational tone to make customers feel valued and engaged. However, ensure that the tone aligns with your brand personality.

5. Keep context in mind

Consider the timing and context of your messages. For example, sending a flash sale alert during peak shopping hours can be more effective than sending it during off-peak times.

9 examples of good SMS marketing messages

1. The Flash Sale message

“Flash sale alert! Get 30% off all items for the next 24 hours. Use code FLASH30 at checkout. Shop now!”

2. The Hype-Up text

“Something exciting is coming! Be the first to know about our new product launch by signing up for early access. Stay tuned!”

3. The Feedback message

“We’d love to hear from you! Share your feedback on your recent purchase and get 10% off your next order. Reply with your thoughts.”

4. The Back-in-Stock message

“Good news! Your favorite item is back in stock. Don’t miss out – shop now before it’s gone again.”

5. The Giveaway message

“Enter our giveaway for a chance to win a $100 gift card! Simply reply with ‘GIVEAWAY’ to enter. Winner announced next week.”

6. The BFCM message

“Black Friday is almost here! Get exclusive early access to our biggest sale of the year. Sign up now and be the first to shop.”

7. The Welcome message

“Welcome to our community! Enjoy 15% off your first purchase as a token of our appreciation. Use code WELCOME15 at checkout.”

8. The Abandoned Cart message

“Oops, looks like you forgot something in your cart! Complete your purchase now and enjoy free shipping on us. Shop now.”

9. The Cross/Upsell message

“Love your recent purchase? Check out our latest collection for similar styles that you’ll adore. Shop now and elevate your wardrobe.”

Benefits of SMS marketing

1. High engagement rates

SMS marketing boasts significantly higher open and click-through rates compared to other marketing channels, making it an effective way to engage with customers.

2. Easy to write

Crafting concise and compelling messages for SMS marketing is relatively simple, allowing for quick and efficient communication with customers.

3. Strengthen customer relationships

By providing valuable offers and updates, ecommerce shops can build stronger relationships with their customers, leading to increased loyalty and retention.

4. Customers prefer SMS communication

Many customers prefer to receive important updates and offers via text message, making SMS marketing a preferred communication channel for ecommerce businesses.

SMS marketing software

There are various SMS marketing software options available for ecommerce shops, including platforms that integrate with existing ecommerce systems to streamline the process of sending targeted messages to customers. Some popular options include Klaviyo, Omnisend, and SMSBump.

Using text message marketing in your ecommerce store

To effectively utilize SMS marketing in your ecommerce store, consider segmenting your audience based on their preferences and purchase history to send tailored messages. Additionally, use compelling call-to-actions and personalized offers to drive engagement and conversions.

SMS marketing FAQ

Is SMS marketing legal?

Yes, as long as you have obtained permission from customers to send them promotional messages and comply with anti-spam regulations, SMS marketing is legal.

What are the types of SMS marketing?

The types of SMS marketing include promotional messages, order updates, shipping notifications, and personalized offers tailored to individual customers.

How do I start SMS marketing?

To start SMS marketing, you’ll need to choose a reliable SMS marketing software, obtain permission from customers to send them messages, and create a strategy for targeted and personalized communication.

Why is SMS marketing effective?

SMS marketing is effective due to its high engagement rates, preference among customers, and ease of crafting compelling messages that drive action. It allows for direct and personalized communication with customers, leading to increased sales and loyalty.