Stand out in the Market With Distinct Brand Identity Design (2024)

What is brand identity design?

Brand identity design is the process of creating a visual representation of your brand that communicates your values, personality, and mission to your audience. It includes elements such as your logo, color scheme, typography, and overall aesthetic.

Why is brand identity important?

Your brand identity is what sets you apart from your competitors and helps you to connect with your target audience. It builds recognition and trust, and it can influence purchasing decisions. A strong and consistent brand identity can help your e-commerce shop stand out in a crowded market.

Essential elements of brand identity design

When designing your brand identity, there are several key elements to consider:

  • Logo
  • Color scheme
  • Typography
  • Photographic style
  • Brand style guide

How to design a brand identity in 8 steps

1. Set the foundation for your brand identity

When establishing your brand identity, start by choosing a brand name that reflects your values and resonates with your target audience.

2. Conduct market research

Understand your target audience, their preferences, and what sets your competitors apart. This will help you create a unique brand identity that resonates with your potential customers.

3. Establish your overall brand aesthetic

Determine the overall look and feel you want to convey through your brand, including the emotions and messages you want to evoke.

4. Design a logo

Your logo is a visual representation of your brand and should be memorable and unique. Consider working with a professional designer to create a logo that captures the essence of your brand.

5. Build a typeface library and a brand color scheme

Choose a set of fonts and colors that align with your brand’s personality and message. These will be used consistently across all your branding materials.

6. Hone in on a photographic style

Determine the style of imagery that best represents your brand and resonates with your target audience. Whether it’s bold and vibrant or minimalistic and clean, your photographic style should be consistent with your brand identity.

7. Create an asset library

Develop a library of visual assets, including images, icons, and graphics that align with your brand identity. Consider the file types that will be most effective for your needs, such as JPEG, PNG, or SVG.

8. Build a brand style guide

Compile all the elements of your brand identity into a comprehensive style guide. This document will serve as a reference for anyone creating content for your brand, ensuring consistency across all platforms and materials.

How to put your brand identity into action

Brand your online store

Implement your brand identity into your e-commerce website by using consistent colors, fonts, and imagery. Ensure that your brand’s personality shines through in every aspect of your online store.

Surface your brand identity on products and packaging

Your brand identity should extend beyond your online presence and into the physical realm. Use your brand’s color scheme and logo on product packaging and shipping materials to create a cohesive brand experience for your customers.

Show up on-brand in marketing and customer communication

Whether it’s through social media, email marketing, or customer service, ensure that your brand identity is consistently represented in all your interactions with customers. This will help to reinforce your brand’s message and build brand recognition.

Working with a designer to execute your brand identity

Where to find a branding design pro

When looking for a designer to help create your brand identity, consider platforms such as Upwork, Fiverr, or 99designs. You can also reach out to local design agencies or freelancers who specialize in branding.

How much does it cost to hire a brand identity designer?

The cost of hiring a brand identity designer can vary depending on the scope of the project and the experience of the designer. On average, you can expect to pay anywhere from a few hundred to a few thousand dollars for a comprehensive brand identity design.

Your brand identity should leave a lasting impression

A strong and distinct brand identity will help your e-commerce shop stand out in the market and leave a lasting impression on your audience. Consistency and authenticity are key to building a brand that resonates with customers and sets you apart from your competitors.

Brand identity design FAQ

What is a brand identity?

A brand identity is the visual representation of your brand, including elements such as your logo, color scheme, typography, and overall aesthetic. It communicates your brand’s values, personality, and mission to your audience.

Why is brand identity important?

A strong brand identity sets you apart from your competitors, builds recognition and trust, and can influence purchasing decisions. It helps your audience connect with your brand on a deeper level.

What should a brand identity include?

A brand identity should include a logo, color scheme, typography, photographic style, and a comprehensive style guide. These elements work together to create a cohesive and consistent brand image.

Can you create a brand identity on your own?

While it’s possible to create a brand identity on your own, working with a professional designer can help ensure that your brand identity is polished and effective. A designer can bring expertise and creativity to the process, helping you create a brand identity that truly stands out in the market.