The Importance of GTINs for Google Shopping Feeds in 2024

The Importance of GTINs for Google Shopping Feeds in 2024

With the ever-growing competition in the ecommerce industry, it’s becoming increasingly important for online retailers to utilize every available tool and strategy to stand out and attract customers. One such tool that has gained significant importance in recent years is the Global Trade Item Number (GTIN) for Google Shopping Feeds. In this article, we’ll explore the importance of GTINs for ecommerce shops in 2024 and how they can impact your online business.

What are GTINs?

GTINs are unique identifiers assigned to products to help identify them in the global marketplace. They are used by retailers, manufacturers, and suppliers to differentiate their products from others in the market. GTINs come in various formats, including UPC, EAN, and ISBN, and are crucial for accurate product identification and tracking.

Google’s Requirements for GTINs

In 2015, Google made it mandatory for merchants to include GTINs for products in certain categories in their Google Shopping Feeds. This move was aimed at improving the quality and relevance of product listings and providing a better shopping experience for users. Failure to comply with this requirement can result in exclusion from Google Shopping, which can significantly impact an ecommerce shop’s visibility and sales.

Improved Product Visibility

By including GTINs in your Google Shopping Feeds, you can improve the visibility of your products in search results. Google uses GTINs to match products to relevant search queries, making it easier for potential customers to find and purchase your products. This can lead to increased traffic and conversions for your ecommerce shop.

Enhanced Shopping Experience

GTINs play a crucial role in providing accurate and detailed product information to users. By including GTINs in your Google Shopping Feeds, you can ensure that your products are correctly categorized and appear in relevant search results. This, in turn, can lead to a better shopping experience for users, as they can easily find and compare products based on their specific requirements.

Competitive Advantage

With the increasing emphasis on product data quality and accuracy, having GTINs for your products can give you a competitive edge in the market. Many online retailers still overlook the importance of GTINs, which means that by including them in your Google Shopping Feeds, you can stand out from the competition and attract more customers to your ecommerce shop.

Future-Proofing Your Business

As we move into 2024 and beyond, the ecommerce landscape is only going to become more competitive and demanding. By prioritizing the inclusion of GTINs in your Google Shopping Feeds now, you can future-proof your business and ensure that your products continue to be visible and relevant in the ever-evolving online market.


In conclusion, GTINs are of paramount importance for ecommerce shops in 2024. By including them in your Google Shopping Feeds, you can improve product visibility, enhance the shopping experience for users, gain a competitive advantage, and future-proof your business. As Google continues to prioritize product data quality, it’s essential for online retailers to prioritize the inclusion of GTINs to stay ahead in the ecommerce game.