What is a newsletter?
A newsletter is a marketing tool used by ecommerce shops to communicate with their customers and potential customers through email. It often contains updates, promotions, and other valuable content to keep the audience engaged and informed.
10 best practices for writing subject lines
1. Create your email first
Before crafting your subject line, it’s important to have the content of your email ready. This will help you create a subject line that accurately reflects the email’s contents.
2. Be concise and to the point
Avoid using lengthy subject lines. Keep it short, sweet, and straight to the point to grab the reader’s attention.
3. Be creative
Think outside the box and don’t be afraid to get creative with your subject lines. Stand out from the crowd and pique curiosity.
4. Personalize where relevant
Personalization can significantly increase open rates. Use the recipient’s name or personalize based on their purchase history or behavior.
5. Create a sense of urgency
Encourage action by using words that create a sense of urgency, such as “limited time” or “act now.”
6. Use numbers and emojis to grab attention
Incorporating numbers and emojis can make your subject line visually appealing and help it stand out in a crowded inbox.
7. Use a consistent tone and style
Maintain a consistent brand voice and style throughout your subject lines to build familiarity and trust with your audience.
8. Add complementary preview text
Take advantage of preview text to provide additional context or information that complements your subject line.
9. A/B test to optimize
Test different subject line variations to see which ones resonate best with your audience. Use the data to optimize future subject lines.
10. Consider seasonal subject lines
Align your subject lines with seasonal events or holidays to make them timely and relevant to your audience.
Common newsletter subject line mistakes to avoid
Avoid using all caps, misleading or clickbait subject lines, as these can lead to a negative perception of your brand and decrease open rates. Additionally, steer clear of spammy words or excessive punctuation.
Five examples of good email subject lines
“Is your Game Day menu ready?†by ButcherBox
“✨New Metallics✨†by Baggu
“Getting Cheeky†by CUUP
“Personal Markdown Alert 🚨†by WRAY
“Last Chance for Early Access†by Fishwife
Newsletter subject lines FAQ
What makes a catchy subject line?
A catchy subject line is one that grabs the reader’s attention, sparks curiosity, and entices them to open the email.
What’s the best length for a newsletter subject line?
While there’s no one-size-fits-all answer, keeping subject lines under 50 characters is a good rule of thumb. However, it’s essential to focus on clarity and relevance over length.
Is it OK to use clickbait in my subject line?
Avoid clickbait at all costs, as it can damage your brand’s reputation and lead to lower engagement rates. Instead, focus on delivering value and being transparent with your subject lines.
In conclusion, crafting compelling subject lines is crucial for boosting ecommerce sales through newsletters. By following best practices, avoiding common mistakes, and using creative examples, ecommerce shops can maximize the impact of their email marketing efforts, leading to increased engagement and ultimately, higher sales. Remember to stay true to your brand voice and test different approaches to find what resonates best with your audience.