Top 7 eCommerce Platforms for Building and Growing Your Online Store in 2024

What is an eCommerce platform?

An eCommerce platform is a software application that allows businesses to sell their products or services online. It provides a way for sellers to set up an online store, manage their inventory, process payments, and handle other aspects of the online sales process.

Things to consider when choosing your eCommerce platform

When choosing the best eCommerce platform for your online store, there are several factors to consider. These include:

Budget

Consider the cost of the platform, including any subscription fees, transaction fees, and additional costs for add-ons or customizations. Make sure the platform fits within your budget and offers a good return on investment.

Web design

Look for a platform that offers flexible and customizable design options, so you can create a visually appealing and user-friendly online store that reflects your brand.

Integrations

Consider what third-party integrations and plugins are available for the platform, such as email marketing tools, accounting software, and shipping solutions. These integrations can help you streamline your business processes and improve the overall customer experience.

Hosting

Some eCommerce platforms include hosting as part of their package, while others require you to find your own hosting solution. Consider the reliability, speed, and security of the hosting provided by the platform.

Maintenance

Consider how much time and effort you’re willing to invest in maintaining and updating your online store. Some platforms require more hands-on maintenance, while others offer automatic updates and maintenance services.

Customer service

Look for a platform that offers reliable and responsive customer support, so you can get help when you need it and keep your online store running smoothly.

The best eCommerce platforms for 2024

1. Shopify

Shopify is a popular and user-friendly eCommerce platform that is suitable for businesses of all sizes. It offers a range of customizable templates, extensive app integrations, and reliable customer support. Shopify also provides hosting as part of its package, making it a convenient all-in-one solution for online store owners.

2. Square

Square is known for its easy-to-use point-of-sale system, but it also offers an eCommerce platform that seamlessly integrates with its in-person sales tools. Square’s eCommerce platform is ideal for businesses that have both online and brick-and-mortar operations, as it provides a unified system for managing inventory, sales, and customer data.

3. BigCommerce

BigCommerce is a robust eCommerce platform that is designed to scale with your business. It offers a wide range of built-in features, including multi-channel selling, SEO tools, and customizable storefronts. BigCommerce is a good choice for businesses that are looking for a flexible and powerful eCommerce solution.

4. WooCommerce

WooCommerce is a popular eCommerce plugin for WordPress that allows you to turn your website into a fully functional online store. It offers a high level of customization and control, as well as a wide range of extensions and integrations. WooCommerce is a good choice for businesses that already have a WordPress website and want to add eCommerce functionality.

5. Wix

Wix is a website builder that also offers an eCommerce platform, making it easy for businesses to create an online store from scratch. Wix’s drag-and-drop interface and customizable templates make it a great choice for businesses that want to quickly and easily set up an attractive and functional online store.

6. Squarespace

Squarespace is known for its beautiful and modern website designs, and its eCommerce platform is no exception. It offers a range of stunning templates, as well as built-in marketing tools and integrations. Squarespace is a good choice for businesses that prioritize aesthetics and want a visually striking online store.

7. Adobe Commerce (previously Magento)

Adobe Commerce is a powerful and customizable eCommerce platform that is suitable for businesses with complex needs. It offers advanced features such as multi-store management, personalized customer experiences, and extensive customization options. Adobe Commerce is a good choice for businesses that require a high level of flexibility and control.

Takeaways

When choosing the best eCommerce platform for your online store, consider factors such as budget, web design, integrations, hosting, maintenance, and customer service. The top eCommerce platforms for 2024 include Shopify, Square, BigCommerce, WooCommerce, Wix, Squarespace, and Adobe Commerce. Each platform offers unique features and benefits, so take the time to evaluate your options and choose the platform that best fits your business’s needs and goals.