Understanding the Latest LinkedIn Video Ads Strategies (2024)

Understanding the Latest LinkedIn Video Ads Strategies (2024)

With the ever-changing landscape of digital marketing, staying updated on the latest strategies is crucial for the growth and success of e-commerce shops. In this article, we will delve into the world of LinkedIn video ads and explore the latest strategies to help you maximize your marketing efforts on this platform.

What are LinkedIn video ads?

LinkedIn video ads are a form of advertising on the LinkedIn platform that allows businesses to promote their products or services through video content. These ads appear in the LinkedIn news feed and can be targeted to specific audiences based on their professional profiles and interests.

Benefits of using LinkedIn video ads

There are several benefits to incorporating LinkedIn video ads into your marketing strategy. Firstly, video content tends to capture the attention of viewers more effectively than text or images, making it a powerful tool for engaging your target audience. Additionally, LinkedIn’s professional user base provides a unique opportunity to reach decision-makers and business professionals.

LinkedIn video ad specifications

When creating video ads for LinkedIn, it’s important to adhere to the platform’s specifications to ensure optimal performance. As of 2024, the recommended video length for LinkedIn ads is between 15 seconds and 30 minutes, with a maximum file size of 200 MB. It’s also crucial to consider the aspect ratio and resolution of your videos to ensure they display correctly across different devices.

LinkedIn video ads best practices

Set a goal

Before diving into creating LinkedIn video ads, it’s essential to define your goals and objectives. Whether it’s increasing brand awareness, driving website traffic, or generating leads, having a clear goal will guide your ad strategy.

Start strong

The first few seconds of your video are critical for capturing the viewer’s attention. Start your video with a compelling hook or a visually engaging scene to draw the audience in.

Stand out

With the abundance of content on social media, it’s crucial for your video ads to stand out. Consider incorporating eye-catching visuals, compelling storytelling, and a strong call-to-action to make your ads memorable.

Get personal

LinkedIn users appreciate personalized and relevant content. Tailor your video ads to resonate with your target audience by addressing their pain points or showcasing how your products or services can benefit them.

How to get started with LinkedIn video ads

1. Create a new campaign

Begin by setting up a new advertising campaign in LinkedIn’s Campaign Manager. Define your campaign objective, target audience, budget, and schedule.

2. Create your ad in Campaign Manager

Once your campaign is set up, proceed to create your video ad within the Campaign Manager interface. Upload your video content, write compelling ad copy, and choose your ad format and placement.

3. Direct traffic

When creating your video ads, consider where you want to direct traffic. Whether it’s to your e-commerce shop, a landing page, or a product page, make sure the call-to-action in your ad aligns with your desired outcome.

4. Measure your ad’s success

After launching your video ads, monitor their performance using LinkedIn’s analytics tools. Track metrics such as views, engagement, and conversions to gain insights into the effectiveness of your ads and make data-driven optimizations.

LinkedIn video ads FAQ

Can you post video ads on LinkedIn?

Yes, LinkedIn allows businesses to create and post video ads on the platform to reach their target audience.

What are the types of LinkedIn video ads?

LinkedIn offers a variety of video ad formats, including sponsored video content, video for sponsored InMail, and video carousel ads.

How much does LinkedIn charge per view for video ads?

LinkedIn’s advertising costs vary based on factors such as targeting options, ad format, and bidding strategy. The platform uses a bidding system, and advertisers are charged based on their bid and the performance of their ads.

As the digital marketing landscape continues to evolve, keeping up with the latest strategies and trends is essential for e-commerce shops looking to stay ahead of the competition. By leveraging the power of LinkedIn video ads and implementing the latest strategies, businesses can effectively reach their target audience and drive meaningful results.