13 Most Viral Black Friday Campaigns (2024)

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In this article, we will explore the 13 most viral Black Friday campaigns of 2024. We will take a deep dive into each campaign, discussing their strategies, success, and impact on the ecommerce world. Additionally, we will provide insights and tips on how to create your own successful Black Friday campaign. Let’s get started!

1. 22 Days Nutrition’s random discount codes

22 Days Nutrition took a unique approach to their Black Friday campaign by offering random discount codes to customers. This created an element of surprise and excitement, driving more traffic to their site and increasing sales. Learn how you can implement a similar strategy for your ecommerce shop.

2. Sugarbones’ mystery box

Sugarbones captivated their audience with a mystery box offering for Black Friday. The mystery box contained a variety of their products, creating a sense of anticipation and delight for their customers. Find out how you can create a mystery box campaign that engages and excites your customers.

3. Tentree’s Green Friday campaign

Tentree made a bold statement with their Green Friday campaign, focusing on sustainability and environmental impact. By aligning their campaign with a meaningful cause, they were able to connect with socially conscious consumers and drive sales. Discover how you can incorporate social and environmental values into your Black Friday campaign.

4. The Wallack’s customer retention campaign

The Wallack’s Black Friday campaign focused on customer retention, offering exclusive deals and rewards to their loyal customers. This strategy not only increased sales but also strengthened their relationship with their customer base. Learn how you can implement a customer retention campaign to maximize your Black Friday success.

5. Barnes & Noble’s #BNSignedEditions campaign

Barnes & Noble leveraged the power of exclusivity with their #BNSignedEditions campaign, featuring limited edition signed books for Black Friday. This campaign generated buzz and excitement, driving traffic to their site and increasing sales. Uncover how you can create an exclusive and limited edition campaign for your ecommerce shop.

6. Gymshark’s Black Friday wish list guide

Gymshark provided value to their customers with a Black Friday wish list guide, helping shoppers navigate their sales and make informed purchasing decisions. By offering helpful content, they were able to build trust and drive sales. Explore how you can create a wish list guide to enhance your Black Friday campaign.

7. Lush’s limited edition orangutan soap

Lush created a buzz with their limited edition orangutan soap for Black Friday, tying their campaign to a charitable cause. This unique offering resonated with their audience and contributed to their success. Learn how you can integrate a charitable element into your Black Friday campaign to drive impact and sales.

8. Patagonia’s Don’t Buy This Jacket campaign

Patagonia took a bold and unconventional approach with their Don’t Buy This Jacket campaign, encouraging customers to think twice about their purchases. This thought-provoking campaign generated attention and reinforced their brand ethos. Discover how you can create a thought-provoking and impactful campaign for Black Friday.

9. Cards Against Humanity’s anti-Black Friday campaign

Cards Against Humanity made a statement by running an anti-Black Friday campaign, shutting down their online store and redirecting visitors to a donation page. This campaign garnered widespread attention and showcased their brand’s values. Find out how you can create a bold and attention-grabbing campaign for Black Friday.

10. Cartier’s extended returns policy

Cartier offered an extended returns policy for Black Friday, providing reassurance and flexibility to their customers. This strategy helped instill confidence in their shoppers and contributed to their sales. Learn how you can implement a customer-focused returns policy to enhance your Black Friday campaign.

11. Sephora’s free shipping

Sephora enticed customers with free shipping for their Black Friday campaign, eliminating a common barrier to online shopping. This incentive drove more conversions and increased their sales. Explore how you can leverage free shipping to boost your Black Friday success.

12. Polysleep’s mock “leaked email” campaign

Polysleep generated intrigue and anticipation with a mock “leaked email” campaign for Black Friday, teasing their upcoming deals. This creative strategy captured the attention of their audience and drove engagement. Find out how you can create a teaser campaign to build anticipation for your Black Friday offers.

13. Glossier’s Only Sale of the Year campaign

Glossier created urgency and excitement with their Only Sale of the Year campaign, offering exclusive discounts for Black Friday. This limited-time offer drove immediate action from their customers and boosted their sales. Learn how you can create a sense of urgency and exclusivity for your Black Friday campaign.

Get ready for your best BFCM yet

Now that you’ve gained insights from the most viral Black Friday campaigns of 2024, it’s time to apply these strategies to your own ecommerce shop. By incorporating elements of surprise, exclusivity, value, and social impact, you can create a compelling Black Friday campaign that drives sales and engages your audience. Get ready to make 2024 your best BFCM yet!

Black friday campaigns FAQ

What is a Black Friday campaign?

A Black Friday campaign is a marketing initiative designed to promote special offers, discounts, and exclusive deals for the Black Friday shopping event. These campaigns aim to drive sales, increase customer engagement, and create a sense of urgency and excitement among shoppers.

What makes a good Black Friday campaign?

A good Black Friday campaign incorporates elements of surprise, exclusivity, value, and social impact. It should resonate with your target audience, create a sense of urgency, and drive immediate action from customers. Additionally, a good campaign should align with your brand’s values and ethos.

How do you create a Black Friday campaign on Shopify?

To create a Black Friday campaign on Shopify, you can utilize the platform’s built-in features for creating discounts, promotions, and exclusive offers. You can also leverage Shopify’s marketing tools to reach and engage your audience through email marketing, social media promotions, and targeted advertising.

How do you promote Black Friday on social media?

To promote Black Friday on social media, you can create engaging content that highlights your exclusive offers, discounts, and limited-time deals. You can also leverage social media ads to reach a wider audience and drive traffic to your ecommerce shop. Additionally, you can collaborate with influencers and brand ambassadors to amplify your Black Friday promotions.