Using a Site Crawler to Optimize Your Ecommerce Site (2024)

Using a Site Crawler to Optimize Your Ecommerce Site (2024)

What is a site crawler?

A site crawler, also known as a web spider or web crawler, is a tool used to browse the internet and index web pages. It is commonly used by search engines to collect data from websites and organize it into a database for retrieval when a user conducts a search.

How do site crawlers work?

Site crawlers work by visiting web pages and following links to other pages within the site. They collect information about each page, including its content, metadata, and links, and then store this data in a database. This database is then used to provide search results when a user queries a search engine.

What are the benefits of using site crawling tools?

Makes your site accessible to search engines

By using a site crawler, you can ensure that all of your web pages are accessible to search engines and can be indexed properly. This can help improve your site’s visibility in search engine results.

Reveals outdated pages on your site

A site crawler can identify pages on your site that are outdated or no longer relevant. This can help you keep your site up to date and provide a better user experience for visitors.

Finds redundant content

Site crawlers can identify duplicate or similar content on your site, which can negatively impact your search engine rankings. By removing or consolidating this content, you can improve your site’s SEO performance.

Fixes broken links

Broken links can harm your site’s user experience and SEO. Site crawlers can help you identify and fix broken links, ensuring that visitors can navigate your site without encountering errors.

Understands your site structure

Site crawlers can provide insights into your site’s structure and organization, helping you identify areas for improvement and optimize your site’s navigation and user experience.

How do you use site crawling tools?

1. Determine your crawl set

Before using a site crawler, you should define the scope of the crawl, including which pages and sections of your site you want to analyze. This can help you focus on the most important areas of your site and avoid wasting time and resources on irrelevant pages.

2. Configure crawl settings

Bot mimicking

Some site crawlers allow you to configure settings to mimic the behavior of search engine bots, ensuring that the crawl accurately reflects how your site is indexed by search engines.

Follow directives

Site crawlers can be configured to follow or ignore directives such as robots.txt files, meta tags, and canonical tags, helping you control which pages are crawled and indexed.

JavaScript rendering

Modern site crawlers can render JavaScript and dynamically generated content, providing a more accurate representation of how search engines view your site.

3. Review crawl data

Once the crawl is complete, review the data collected by the site crawler to identify issues and opportunities for improvement on your site. This can include identifying broken links, duplicate content, and other technical SEO issues.

4. Prioritize action items

Based on the data collected, prioritize action items to address any issues identified by the site crawler. This can help you focus on the most impactful changes to improve your site’s SEO and user experience.

Site crawler FAQ

What are examples of site crawlers?

Examples of site crawlers include Googlebot, Bingbot, Screaming Frog, and Moz Pro Crawl. Each of these tools offers different features and capabilities for analyzing and optimizing websites.

Are site crawlers legal?

Site crawlers are legal to use as long as they comply with the terms of service of the websites they crawl. It’s important to respect the rules set by website owners and to use site crawlers responsibly and ethically.

What are the two types of site crawlers?

The two main types of site crawlers are focused crawlers, which target specific topics or content types, and comprehensive crawlers, which aim to index as much of the web as possible. Each type has its own advantages and use cases.

What do site crawlers do?

Site crawlers collect data from web pages, including content, metadata, and links, and store this information in a database for retrieval by search engines. They also identify issues such as broken links, duplicate content, and outdated pages, helping website owners improve their sites’ SEO and user experience.

With the help of a site crawler, you can gain valuable insights into your ecommerce site’s performance and identify opportunities for optimization. By following the best practices and using site crawling tools effectively, you can improve your site’s visibility, user experience, and ultimately, your ecommerce sales.