When it comes to online marketing, most ecommerce businesses focus their efforts on Google. It’s no surprise, considering that Google dominates the search engine market with a whopping 92% market share. However, overlooking Bing’s search results can be a big mistake for ecommerce shops. In this article, we’ll take a closer look at why Bing’s search results matter for ecommerce shops from a marketer’s perspective.
The Power of Bing
While Google may be the reigning king of search engines, Bing still holds a significant share of the market. As of 2021, Bing commands around 2.83% of the global search engine market. While this may seem small compared to Google’s dominance, it still represents millions of users who rely on Bing for their search queries. Ignoring this segment of the market means missing out on potential customers.
Bing’s Unique Audience
One of the key reasons why Bing’s search results matter for ecommerce shops is the unique audience it attracts. Research has shown that Bing users tend to be older and more affluent than Google users. This demographic is often overlooked by marketers who focus solely on Google. By targeting Bing’s audience, ecommerce shops can tap into a different market segment that may have higher purchasing power.
Less Competition
Another compelling reason to pay attention to Bing’s search results is the lower competition. With most marketers focusing on Google, there is less competition on Bing. This means that ecommerce shops have a better chance of ranking higher on Bing’s search results compared to Google. By optimizing for Bing, ecommerce shops can gain a competitive advantage and reach potential customers who may not be easily accessible through Google.
Bing’s Integration with Microsoft Products
Bing is the default search engine for Microsoft’s web browser, Microsoft Edge, as well as being integrated into other Microsoft products such as Windows and Office. This means that users of these products are more likely to use Bing as their primary search engine. For ecommerce shops, this presents an opportunity to reach a targeted audience that is already using Microsoft products, potentially leading to higher conversion rates.
Optimizing for Bing
Now that we understand the importance of Bing’s search results for ecommerce shops, it’s crucial to discuss how to optimize for Bing. While many of the same SEO principles apply to both Google and Bing, there are some specific factors that ecommerce shops should consider when targeting Bing. These include optimizing for Bing’s unique algorithm, leveraging Bing Places for Business, and using relevant keywords that align with Bing’s search intent.
Conclusion
In conclusion, Bing’s search results matter for ecommerce shops from a marketer’s perspective. By tapping into Bing’s unique audience, facing less competition, and leveraging its integration with Microsoft products, ecommerce shops can gain a competitive edge and reach potential customers who may not be easily accessible through Google. As Bing continues to evolve and grow, ecommerce shops that overlook its potential may find themselves missing out on valuable opportunities for growth and success.