18 Discount Code Ideas and Tips for Boosting Ecommerce Sales (2024)

18 Discount Code Ideas for Ecommerce Stores

Discount codes are a great way to attract new customers and retain existing ones. Here are 18 discount code ideas and tips for boosting ecommerce sales in 2024.

1. Weekly/monthly discounts

Offering weekly or monthly discounts can create a sense of urgency and encourage customers to make a purchase.

Tips and best practices:

  • Rotate the products on discount to keep things fresh
  • Promote the upcoming discount in advance to generate excitement

2. Prelaunch offers

Before launching a new product, offer a discount to your loyal customers as a token of appreciation for their support.

Tips and best practices:

  • Create a sense of exclusivity by limiting the offer to a certain number of customers
  • Encourage customers to share the offer with their friends

3. Holiday and seasonal deals

Take advantage of holidays and seasonal events to offer special discounts and promotions.

Tips and best practices:

  • Create themed promotions to match the holiday or season
  • Offer bundle deals to increase the average order value

4. Abandoned cart coupon code

Send a discount code to customers who have abandoned their shopping carts to entice them to complete their purchase.

Tips and best practices:

  • Create a sense of urgency by setting an expiration date for the discount
  • Include a reminder of the items left in the cart to jog the customer’s memory

5. Email/newsletter subscription offer

Offer a discount code to customers who subscribe to your email newsletter, helping you build your email list and increase sales.

Tips and best practices:

  • Promote the subscription offer prominently on your website
  • Send the discount code in a welcome email to new subscribers

6. Incentives for liking, following, and sharing on social media

Reward customers for engaging with your brand on social media by offering them exclusive discount codes.

Tips and best practices:

  • Make it easy for customers to redeem the discount by including clear instructions
  • Encourage customers to share their purchase with a branded hashtag

7. Referral promo code

Encourage your existing customers to refer their friends by offering them a discount code for each successful referral.

Tips and best practices:

  • Offer a larger discount for the referrer and a smaller discount for the new customer
  • Track the referrals to ensure that the rewards are given out fairly

8. First-time shopper offer

Welcome new customers to your store by offering them a special discount on their first purchase.

Tips and best practices:

  • Personalize the offer by addressing the customer by their name
  • Include a thank-you message to show appreciation for their business

9. Minimum purchase discount

Encourage customers to spend more by offering them a discount when they reach a certain minimum purchase amount.

Tips and best practices:

  • Display the minimum purchase amount prominently to motivate customers to add more items to their cart
  • Offer free shipping as an additional incentive for reaching the minimum purchase amount

10. Exclusive social offers

Create exclusive discounts for your social media followers to reward them for their loyalty.

Tips and best practices:

  • Use social media to tease the upcoming exclusive offer to generate excitement
  • Encourage followers to engage with the post in order to receive the discount code

11. Customer loyalty offers

Reward your loyal customers with special discounts and promotions to show them how much you appreciate their continued support.

Tips and best practices:

  • Send a personalized thank-you email along with the loyalty offer
  • Offer tiered rewards based on the customer’s purchase history

12. Exit-intent offer

When a customer is about to leave your website, display a pop-up with a discount code to entice them to stay and make a purchase.

Tips and best practices:

  • Make the offer time-sensitive to create a sense of urgency
  • Include a compelling call-to-action to encourage the customer to use the discount code

13. Retargeted promotions

Use retargeting ads to offer discounts to customers who have previously visited your website but did not make a purchase.

Tips and best practices:

  • Create a sense of urgency by displaying a countdown timer on the ad
  • Offer a larger discount to retargeted customers to incentivize them to return

14. Influencer offers (bloggers, celebrities, etc.)

Collaborate with influencers to create exclusive discount codes for their followers, leveraging their influence to drive sales.

Tips and best practices:

  • Choose influencers whose audience aligns with your target market
  • Provide influencers with a unique discount code to track the performance of the collaboration

15. Offers for purchasing online

Encourage customers to make their purchase online by offering them a special discount that is exclusive to online shoppers.

Tips and best practices:

  • Promote the online-only discount on your physical store’s signage to drive traffic to your website
  • Offer free shipping as an additional incentive for online purchases

16. Coupons for purchasing in-person

Attract local customers to your physical store by offering them coupons that can only be redeemed in person.

Tips and best practices:

  • Partner with other local businesses to distribute the coupons in their stores
  • Include a limited-time offer to create a sense of urgency for customers to visit your store

17. Event attendance offers

Offer special discounts to customers who attend your events, creating a sense of exclusivity for event attendees.

Tips and best practices:

  • Ask event attendees to show their event ticket or badge to redeem the discount
  • Create a dedicated landing page for the event to promote the special offer

18. Customer milestone discounts

Celebrate your customers’ birthdays, anniversaries, or other milestones with special discounts to make them feel appreciated.

Tips and best practices:

  • Personalize the discount code with the customer’s name and milestone
  • Send a heartfelt message along with the discount to show appreciation for the customer’s loyalty

Types of offers, coupons, and discounts

Percentage-based discount 📊

Offer a percentage-based discount on the total purchase amount, such as 10% off or 20% off.

Dollar value discount 💰

Offer a fixed dollar amount discount, such as $5 off or $10 off, regardless of the total purchase amount.

Free shipping 🚚

Offer free shipping on all orders or on orders that meet a certain minimum purchase amount.

Learn more:

Check out our guide on how to implement free shipping for your ecommerce store.

Free gift 🎁

Offer a free gift with purchase, such as a sample product or a branded merchandise item.

Automatic discounts ✅

Automatically apply a discount at checkout without requiring the customer to enter a discount code.

Discount codes ⌨☝️

Provide customers with a unique code that they can enter at checkout to receive a discount on their purchase.

Make the most of your offers, coupons, and discounts

Regardless of the type of discount code you choose to offer, there are a few best practices that can help you make the most of your promotions:

  • Set clear expiration dates for your discount codes to create a sense of urgency
  • Personalize the discount codes and offers to make the customer feel special
  • Promote your offers across multiple channels to reach a wider audience
  • Track the performance of your discount codes to understand which offers are most effective

Discount code and coupon ideas FAQ

What is a unique discount code?

A unique discount code is a code that can only be used once, typically generated for a specific customer or promotion.

How do you write a discount code?

To write a discount code, choose a combination of letters, numbers, or symbols that is easy for customers to remember and enter at checkout.

What are the different types of discounts?

There are several types of discounts, including percentage-based discounts, dollar value discounts, free shipping, free gifts, automatic discounts, and discount codes.

How do you use unique codes?

To use unique codes, customers simply enter the code at checkout to receive the specified discount or offer.