Why Some Google Search Features & Tools Get Axed: Insights from a Designer

Why Some Google Search Features & Tools Get Axed: Insights from a Designer

Google is constantly evolving and updating its search features and tools to provide users with the best possible experience. However, not all features and tools survive the test of time. In this article, we will explore the reasons why some Google search features and tools get axed from the perspective of a designer who has worked on various Google products.

The Evolution of Google Search

Google Search has come a long way since its inception. From simple keyword-based search to the introduction of features like Knowledge Graph, Featured Snippets, and Rich Results, Google has continuously improved the search experience for its users. However, with these advancements comes the inevitable retirement of older features and tools.

Changing User Behavior

One of the main reasons why Google axed certain features and tools is due to changing user behavior. As users’ search habits evolve, some features may become obsolete or redundant. For example, with the rise of voice search, certain text-based features may no longer be as relevant.

As a designer, I have seen firsthand how user behavior data and feedback play a crucial role in the decision to retire certain features. Google constantly monitors user engagement and satisfaction metrics to determine which features are still valuable to users.

Technological Advancements

Another factor that contributes to the axing of Google search features and tools is technological advancements. As new technologies emerge, Google must adapt and innovate to stay ahead of the curve. This often means retiring older features that are no longer compatible with the latest technology.

For example, with the shift towards mobile-first indexing, Google has had to retire certain desktop-centric features in favor of mobile-friendly alternatives. As a designer, I have been involved in the redesign and optimization of features to align with the latest technological trends.

Quality and Relevance

Google’s mission is to organize the world’s information and make it universally accessible and useful. This means that the quality and relevance of search results are of utmost importance. If a feature or tool is not consistently delivering high-quality and relevant results, it may be deemed unnecessary and ultimately axed.

As a designer, I have worked on improving the user interface and experience of various Google search features to ensure that they meet the quality and relevance standards set by the company. This often involves extensive user testing and iteration to fine-tune the features before they are launched.


In conclusion, the axing of Google search features and tools is a natural part of the evolution of the search engine. User behavior, technological advancements, and the need for quality and relevance all play a role in the decision-making process. As a designer, it is important to stay adaptable and innovative, constantly seeking to improve the user experience while aligning with the ever-changing landscape of search technology.

By understanding the insights from a designer’s perspective, we can gain a better understanding of why some Google search features and tools get axed, and how we can anticipate and adapt to future changes in the search engine’s evolution.