11 Social Media Marketing Courses for Small Business Owners (2024)

What is social media marketing?

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

How to choose a social media marketing course

1. Consider your budget

Before choosing a social media marketing course, consider your budget. Some courses may be free, while others may require an investment. Determine how much you’re willing to spend on a course before you start your search.

2. Evaluate your business goals and training needs

Take the time to evaluate your business goals and training needs. Do you want to increase brand awareness, drive sales, or improve customer engagement? Understanding what you want to achieve will help you choose the right course for your specific needs.

3. Research course curriculum

Research the course curriculum of the options you’re considering. Make sure the course covers the topics and skills you need to learn to achieve your social media marketing goals.

4. Choose a course

Once you’ve considered your budget, evaluated your business goals, and researched course curriculums, it’s time to choose a course that aligns with your needs and budget.

Best social media marketing courses

1. Social Media Marketing by Crystal King at Hubspot

This course covers the basics of social media marketing and is suitable for beginners.

2. Social Media Marketing Strategy by Braveen Kumar at Shopify

This course is ideal for small business owners looking to develop a comprehensive social media marketing strategy.

3. Social Media Marketing for Small Business by Martin Waxman at LinkedIn

This course focuses on social media marketing specifically for small businesses.

4. Grow Your Business with Instagram by Gretta van Riel at Shopify

This course is designed to help businesses leverage Instagram to grow their brand and customer base.

5. Advertising Philosophy 101 by Taylor Holiday at Shopify

This course delves into the philosophy behind effective social media advertising.

6. Build Your Brand on Instagram by Jade Darmawangsa at Shopify

This course is perfect for businesses looking to establish a strong brand presence on Instagram.

7. Bring Your Business Online by Meta

This course is geared towards helping businesses establish an online presence through social media marketing.

8. How to Make Money on Instagram by Taylor Loren at Shopify

This course teaches how to monetize Instagram for your business.

9. Social Marketing Certification by Hootsuite

Obtaining a certification in social media marketing from Hootsuite can add credibility to your skills and expertise.

10. Introduction to Social Media Marketing by Coursera

This introductory course covers the basics of social media marketing and is suitable for beginners.

11. Fundamentals of Social Media Advertising by Daniel Kob at Coursera

This course focuses on the fundamentals of social media advertising, making it a great choice for those looking to enhance their advertising skills.

Social media marketing courses FAQ

What training do you need for social media marketing?

The training you need for social media marketing depends on your current level of knowledge and your business goals. Beginners may start with introductory courses, while those looking to specialize in a certain platform or aspect of social media marketing may opt for more advanced training.

Can I learn social media marketing on my own?

While it is possible to learn social media marketing on your own through online resources and trial and error, taking a structured course can provide you with a more comprehensive understanding of the subject and help you avoid common pitfalls.

How much should a social media marketing course be?

The cost of a social media marketing course can vary widely, from free options to courses that cost hundreds or even thousands of dollars. Consider your budget and the value you expect to receive from the course when choosing how much to invest in your social media marketing education.

As a small business owner, investing in your knowledge of social media marketing can have a significant impact on your brand’s success. By choosing the right course and committing to learning and applying the skills you acquire, you can take your business to new heights through effective social media marketing.