15 Ecommerce CTA Examples and How To Write One (2024)

What is a call to action?

A call to action (CTA) is a prompt on a website, in an advertisement, or in a piece of content that encourages the viewer to take a specific action. This action could be making a purchase, signing up for a newsletter, downloading a resource, or any other desired action.

What are the different types of ecommerce calls to action?

There are several types of CTAs that are commonly used in ecommerce:

Buy Now

This CTA is straightforward and encourages immediate purchase.

Shop Now

This CTA is often used to direct users to browse products and make a purchase.

Learn more

This CTA is used to encourage users to find out more information about a product or service before making a decision.

How many CTAs should you include in marketing content?

The number of CTAs you include in your marketing content depends on the length and type of content. For shorter content, such as social media posts or email, one CTA is typically sufficient. For longer content, such as a blog post or product page, you may include multiple CTAs at different points throughout the content.

How to write an ecommerce call to action

1. Consider the funnel stage

CTAs should be tailored to the stage of the marketing funnel your audience is in. For example, Pura Vida uses CTAs in various forms such as timed pop-ups, SMS messages, and add-to-cart buttons to guide customers through the funnel.

2. Make early offers low risk

Offering low-risk incentives, such as free trials or money-back guarantees, can encourage users to take action early in the buying process.

3. Use urgency to increase conversions

Creating a sense of urgency, such as limited-time offers or countdown timers, can push users to take action sooner rather than later.

4. Test different colors

The color of your CTA button can have a significant impact on click-through rates. Test different colors to see which one resonates best with your audience.

5. Use a simple CTA button and copy

Keep your CTA button and copy simple and straightforward. Avoid using jargon or complex language that may confuse or alienate potential customers.

6. Use captivating hero images

Pair your CTA with compelling hero images that draw attention and entice users to take action.

7. Keep it above the fold

Place your CTA above the fold so that it is immediately visible to users without having to scroll down the page.

15 examples of effective ecommerce calls to action

Ecommerce call to action examples for Facebook and Instagram

1. hideAWAY

hideAWAY uses eye-catching visuals and compelling copy to encourage users to shop now.

2. Ladystrategist

Ladystrategist uses a “learn more” CTA to direct users to find out more about their services.

3. Slidequest

Slidequest uses a “shop now” CTA to direct users to browse their collection of presentation templates.

4. Sephora

Sephora uses a “buy now” CTA to prompt users to make a purchase.

5. 5 Napkin Burger

5 Napkin Burger uses a “reserve now” CTA to encourage users to book a table.

6. Lyft

Lyft uses a “sign up” CTA to prompt users to create an account and start using their ride-sharing service.

7. Walmart

Walmart uses a “shop now” CTA to direct users to browse their products and make a purchase.

Ecommerce call to action examples for websites

8. Mattel Creations

Mattel Creations uses a “shop now” CTA to direct users to their online store.

9. FashionNova

FashionNova uses a “buy now” CTA to prompt users to make a purchase.

10. Zanerobe

Zanerobe uses a “learn more” CTA to direct users to find out more about their products and brand.

11. Pura Vida

Pura Vida uses a variety of CTAs, including add-to-cart buttons and timed pop-ups, to guide users through the buying process.

12. Craftd

Craftd uses a “shop now” CTA to direct users to browse their collection of handmade jewelry.

Email CTA examples

13. Cotton Bureau

Cotton Bureau uses a “shop now” CTA to direct users to browse their collection of custom t-shirts.

14. Buck Mason

Buck Mason uses a “buy now” CTA to prompt users to make a purchase.

15. Magic Spoon cereal

Magic Spoon cereal uses a “subscribe now” CTA to encourage users to sign up for their subscription service.

Create engaging calls to action for your ecommerce campaigns

By following these tips and drawing inspiration from the examples provided, you can create compelling and effective calls to action for your ecommerce campaigns. Remember to test and iterate on your CTAs to find the best combination for your audience.

Ecommerce call to action FAQ

How do you write a call to action?

When writing a call to action, be clear, concise, and specific about the action you want the user to take. Use action-oriented language and create a sense of urgency or excitement to encourage users to take action.

What is an ecommerce call to action?

An ecommerce call to action is a prompt that encourages users to take a specific action related to making a purchase or engaging with a brand’s products or services.

What is a call-to-action example?

An example of a call to action is a button on a website that says “shop now” or “sign up for our newsletter.” It prompts the user to take a specific action related to the brand’s offerings.

What three elements should be in a CTA?

A successful CTA should include a clear and concise message, a visual element such as a button, and a sense of urgency or excitement to prompt the user to take action.