21 FAQ Page Examples To Improve Your Ecommerce Shop (2023)

What is an FAQ page?

An FAQ page, or frequently asked questions page, is a section on your ecommerce website that addresses common queries and concerns that your customers may have. It serves as a resource for customers to find quick answers to their questions without having to contact customer support.

Why do you need an FAQ page?

To capture new customers

An FAQ page can help to address any doubts or concerns that potential customers may have, ultimately leading to more conversions and sales.

To build brand trust and consumer confidence

Having a comprehensive FAQ page can help to build trust and confidence in your brand, as it shows that you are transparent and proactive in addressing customer concerns.

To address common concerns

Customers often have similar questions and concerns. An FAQ page can efficiently address these common issues, saving both the customer and your customer support team time and effort.

To give customers always-on support

An FAQ page provides customers with 24/7 support, allowing them to find answers to their questions at any time, even outside of business hours.

21 examples of successful FAQ pages

1. Skinnydip London

2. United By Blue

3. National Portrait Gallery

4. Colorado Crafted

5. Roody

6. Comprehensive Cranium Care

7. Shwood

8. Factory 43

9. Press

10. YouTube

11. Magic Spoon

12. Pepper

13. Santa Cruz Bicycles

14. MVMT

15. Huel

16. FIGS

17. Secret Lab

18. Jeffree Star Cosmetics

19. Fangamer

20. KITH

21. Brooklinen

How to create an effective FAQ page

1. Identify the most common customer questions

Start by identifying the questions that your customer support team receives most frequently. This will help you address the most pressing concerns on your FAQ page.

2. Write clear, persuasive answers

Ensure that your answers are clear, concise, and address the customer’s concern effectively. Use persuasive language to reassure customers and build trust.

3. Create your own FAQ pages

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HelpCenter ⭐ 4.6 (1,300+ reviews)

Enorm FAQ Page & Product FAQs ⭐ 4.3 (50+ reviews)

4. Make your FAQ page visible

Ensure that your FAQ page is easily accessible from your website’s main navigation menu or footer, so that customers can find it quickly.

5. Optimize your FAQ page for SEO

Use relevant keywords and phrases in your FAQ page to improve its visibility in search engine results.

FAQ page design template

Safety and security

Account management

Product features and brand promises

Using the product

Build your own FAQ page today

FAQ page FAQ

What does a good FAQ page do?

A good FAQ page addresses common customer questions and concerns, provides clear and helpful answers, and ultimately helps to improve the overall customer experience.

Why are FAQ pages bad?

FAQ pages can be ineffective if they contain irrelevant or outdated information, are difficult to navigate, or do not address the actual concerns of customers.

How do I create a FAQ page?

Use the tips and examples provided in this article to create your own effective FAQ page for your ecommerce shop.

Where do I put an FAQ?

Place your FAQ page in a prominent location on your website, such as the main navigation menu or footer, to ensure that customers can easily find it.