6 Key Paid Search Trends for Ecommerce Shops in 2024

As we approach 2024, it’s important for ecommerce shops to stay ahead of the curve when it comes to paid search trends. With the landscape constantly evolving, staying on top of the latest trends can give your ecommerce shop a competitive edge. In this article, we’ll explore six key paid search trends that ecommerce shops should be aware of in 2024.

AdWords Q1 year-over-year growth outpaced that of Q4

One significant trend to note is the Q1 year-over-year growth of AdWords, which has outpaced that of Q4. This means that ecommerce shops should focus on allocating a larger portion of their budget to AdWords in the first quarter of 2024. By capitalizing on this trend, ecommerce shops can take advantage of the increased visibility and potential for higher ROI.

Tablet bids fall, mobile bids improve relative to desktop

Another trend to be aware of is the shifting landscape of device bids. In 2024, we can expect to see tablet bids fall, while mobile bids continue to improve relative to desktop. This trend highlights the importance of optimizing ad campaigns for mobile devices, as more and more consumers are making purchases on their smartphones.

PLAs keep growing faster than text ads

Product Listing Ads (PLAs) continue to be a powerhouse for ecommerce shops, with their growth outpacing that of traditional text ads. In 2024, ecommerce shops should focus on maximizing their PLA campaigns to take advantage of this trend. By optimizing product feeds and utilizing relevant keywords, ecommerce shops can drive more traffic and sales through PLAs.

Local Inventory Ads gaining traction

Local Inventory Ads are gaining traction in 2024, as more consumers are looking for products available in their local area. Ecommerce shops should capitalize on this trend by ensuring their inventory is accurately represented in local inventory ads. By providing real-time inventory information, ecommerce shops can attract local customers and drive foot traffic to their physical stores.

CTR boost for expanded text ads (ETAs) remains elusive

Despite the introduction of expanded text ads (ETAs), the elusive CTR (click-through rate) boost remains a challenge for ecommerce shops. In 2024, it’s crucial for ecommerce shops to continue testing and optimizing their ETAs to improve performance. By crafting compelling ad copy and utilizing ad extensions, ecommerce shops can work towards achieving a higher CTR for their ETAs.

Bing & Yahoo mobile troubles

Lastly, ecommerce shops should be aware of the challenges that Bing and Yahoo are facing in the mobile space. In 2024, it’s important to monitor the performance of campaigns on these platforms and adjust strategies accordingly. By staying informed about the latest developments and challenges, ecommerce shops can make informed decisions about their paid search efforts on Bing and Yahoo.

In conclusion, staying on top of the latest paid search trends is essential for the success of ecommerce shops in 2024. By understanding and adapting to these trends, ecommerce shops can maximize their paid search efforts and stay ahead of the competition.