6 Steps to Build Your 2024 Social Media Calendar for Ecommerce Growth

What is a social media calendar?

A social media calendar is a tool used by businesses to plan and schedule their social media posts in advance. It helps businesses stay organized, consistent, and strategic with their social media content.

How to create a social media calendar

1. Audit your social channels and content

Before creating your social media calendar, take the time to review your existing social media channels and content. Identify what has worked well in the past and what could be improved upon. This audit will help you better understand your audience and what type of content resonates with them.

2. Set long- and short-term goals

Define your social media goals for the year 2024. Whether it’s increasing brand awareness, driving website traffic, or boosting sales, having clear goals will guide your content creation and posting strategy.

3. Decide on content posts and categories for each channel

Determine the types of content you want to post on each of your social media channels. This could include product highlights, customer testimonials, behind-the-scenes looks, educational content, user-generated content, and more. Assign categories to each type of content to ensure a balanced and varied posting schedule.

4. Create your social media content calendar using a template

There are many free social media calendar templates available online. Choose one that best fits your needs and start populating it with the content categories and posting schedule you’ve planned.

5. Fill in your calendar with content ideas

Brainstorm content ideas for each category and schedule them in your calendar. Consider upcoming holidays, events, and product launches that you can tie into your social media content.

6. Create and schedule your posts across all your social media platforms

Use a social media management tool to schedule your posts across all your social media platforms. This will save you time and ensure that your content is posted consistently.

Why use a social media calendar?

Social media calendars save time

By planning and scheduling your social media content in advance, you can save time and avoid the stress of last-minute posting. This allows you to focus on other aspects of your business.

Social media calendars build an identity for your brand

Consistent and strategic posting helps build a strong brand identity on social media. Your audience will come to recognize and expect certain types of content from your brand, leading to increased engagement and loyalty.

Free social media calendar templates

Here are some free social media calendar templates to get you started:

  • Template 1: [Link to template]
  • Template 2: [Link to template]
  • Template 3: [Link to template]

Plan for tomorrow, today with your social media calendar

By building your 2024 social media calendar now, you’ll be setting your ecommerce shop up for success in the coming year. Take the time to create a thoughtful and strategic calendar that aligns with your business goals and resonates with your audience.

Social media calendar FAQ

How do I create a social media calendar?

To create a social media calendar, start by auditing your existing content, setting goals, deciding on content categories, and using a template to schedule your posts in advance.

What’s the best social media calendar?

The best social media calendar is one that aligns with your business goals, allows for consistent posting, and is easy to use. There are many free templates available, so find one that suits your needs.

What should be on a social media content calendar?

A social media content calendar should include your content categories, posting schedule, content ideas, and any relevant holidays or events that you want to tie into your content.

What is the purpose of a social media calendar?

The purpose of a social media calendar is to help businesses stay organized, consistent, and strategic with their social media content. It also saves time and builds a strong brand identity on social media.