Best Times to Post on TikTok 2024: A Comprehensive Guide

Best times to post on TikTok in the US (in ET)

With the ever-changing landscape of social media, it’s important to stay up to date with the best times to post on platforms like TikTok. In this comprehensive guide, we’ll explore the best times to post on TikTok in 2024, specifically focusing on the US Eastern Time (ET) zone.

Daily TikTok posting schedule

Before we dive into the best times to post on TikTok for each day of the week, let’s take a look at the general daily posting schedule. According to various studies and expert recommendations, the best times to post on TikTok on weekdays are during the late morning and early afternoon, while weekends tend to have more flexible posting times.

Best time to post on TikTok on Monday

Monday mornings can be a great time to catch people’s attention as they start their week. Based on research, the best time to post on TikTok on Mondays is between 10 AM and 11 AM ET.

Best time to post on TikTok on Tuesday

Tuesday afternoons have shown to be particularly engaging for TikTok users. The best time to post on TikTok on Tuesdays is between 1 PM and 3 PM ET.

Best time to post on TikTok on Wednesday

Midweek is a prime time for posting on TikTok. The best time to post on TikTok on Wednesdays is between 11 AM and 2 PM ET.

Best time to post on TikTok on Thursday

Thursdays see an increase in activity on TikTok, making it a good day to share your content. The best time to post on TikTok on Thursdays is between 12 PM and 3 PM ET.

Best time to post on TikTok on Friday

As people wind down for the weekend, Friday afternoons offer a good opportunity for engagement. The best time to post on TikTok on Fridays is between 1 PM and 4 PM ET.

Best time to post on TikTok on Saturday

Saturdays have more flexible posting times, but the afternoon is generally a good time to reach a wide audience. The best time to post on TikTok on Saturdays is between 11 AM and 2 PM ET.

Best time to post on TikTok on Sunday

Sundays are often a popular day for social media activity. The best time to post on TikTok on Sundays is between 12 PM and 3 PM ET.

The best time to post on TikTok by location

It’s important to consider the location of your target audience when determining the best times to post on TikTok. While the above schedule is based on ET, it’s crucial to adjust your posting times according to your specific audience’s time zone.

When do the experts say is the best time to post?

SocialPilot TikTok study

SocialPilot’s study on TikTok engagement revealed that the best times to post on TikTok are weekdays between 9 AM and 12 PM, as well as 7 PM to 11 PM, based on the audience’s local time zone.

Buffer TikTok study

Buffer’s study found that the best time to post on TikTok is around 9 AM to 12 PM and then again from 7 PM to 11 PM, with Thursday being the most engaging day for TikTok content.

Influencer Marketing Hub TikTok study

Influencer Marketing Hub’s study suggested that the best time to post on TikTok is between 6 AM and 10 AM, as well as 7 PM to 11 PM, taking into account the audience’s time zone.

How to find the best time to post on TikTok for your target audience

1. Create a TikTok Business account (formerly TikTok Pro)

By switching to a TikTok Business account, you gain access to valuable analytics that can help you understand your audience’s behavior and engagement with your content.

2. Open your TikTok analytics dashboard

Once you’ve set up your TikTok Business account, navigate to the analytics dashboard to access insights into your audience’s demographics, behaviors, and engagement metrics.

3. Find your follower activity

Look for patterns in your followers’ activity, including when they are most active on the platform and when they engage with your content.

Convert times from UTC

If your audience is spread across different time zones, use a UTC time converter to align your posting schedule with their local times.

Find the right times for your global audience

Consider the peak hours for engagement in different time zones to optimize your TikTok posting schedule for a global audience.

4. Check activity on individual TikTok posts

Review the performance of your past TikTok posts to identify trends in engagement and adjust your posting times accordingly.

How to optimize your TikTok videos for engagement

Optimize TikTok video length

When creating TikTok videos, it’s essential to consider the optimal video length for maximizing engagement.

Why short videos can work

Short, attention-grabbing videos tend to perform well on TikTok, as they align with the platform’s fast-paced and entertaining nature.

Tailor video length to your audience

Take into account your audience’s preferences and behaviors when determining the ideal length for your TikTok videos.

Follow TikTok trends

Staying up to date with TikTok trends can significantly impact the engagement and reach of your content on the platform.

The impact of trends on posting times

Aligning your posting times with trending topics and challenges can boost your TikTok content’s visibility and relevance.

Keeping up with TikTok trends

Regularly monitor trending hashtags and challenges to incorporate popular themes into your TikTok strategy.

The best time to post on TikTok is now

As TikTok continues to evolve and grow, staying informed about the best times to post on the platform is crucial for maximizing your content’s impact. By following the guidelines outlined in this comprehensive guide and adapting them to your specific audience and content, you can optimize your TikTok posting schedule for success in 2024 and beyond.

Best time to post on TikTok FAQ

Does posting time matter on TikTok?

Yes, the timing of your TikTok posts can significantly impact their visibility and engagement, making it essential to consider the best times to post on the platform.

Is Sunday the best time to post on TikTok?

While Sundays can be a popular day for social media activity, the best time to post on TikTok depends on your specific audience’s behavior and engagement patterns.

Why does my TikTok get no views?

Low views on TikTok can result from various factors, including posting at suboptimal times, using irrelevant hashtags, or creating content that doesn’t resonate with your audience.

Is it better to post TikTok videos at night or in the day?

Both daytime and nighttime can offer opportunities for engagement on TikTok, so it’s essential to analyze your audience’s behavior to determine the best posting times for your content.

How do I analyze my target audience behavior through my TikTok account?

By utilizing TikTok’s analytics tools and insights from studies and expert recommendations, you can gain valuable information about your target audience’s behavior and engagement with your content, allowing you to tailor your posting schedule accordingly.