Using TikTok for Business: An 8 Step Guide for 2024

Why use TikTok for business?

TikTok has rapidly grown in popularity, especially among younger demographics. With over 1 billion active users, it has become a powerful platform for businesses to reach their target audience. The app’s algorithm also makes it easier for content to go viral, giving businesses the opportunity to gain rapid exposure.

How to use TikTok for business (in 8 steps)

1. Create a TikTok business account

First things first, create a TikTok business account. This will give you access to analytics and advertising tools that are essential for business growth on TikTok.

2. Get to know your audience and the TikTok community

Understanding your target audience and the TikTok community is crucial for creating content that resonates. Spend time on the platform, engage with other users, and research trending topics and hashtags.

3. Establish your goals

Determine what you want to achieve with your TikTok marketing efforts. Whether it’s brand awareness, lead generation, or sales, clearly define your goals to guide your strategy.

4. Create a TikTok content strategy

Develop a content strategy that aligns with your goals and resonates with your target audience. Consider the type of content you want to create, the frequency of posting, and how you will engage with your audience.

5. Create engaging branded content TikTok users want

Focus on creating content that adds value to TikTok users’ experience. Whether it’s entertaining, educational, or inspiring, make sure your content is engaging and aligns with your brand.

6. Consider collabs and influencer marketing

Collaborating with other TikTok creators and influencers can help expand your reach and expose your brand to new audiences. Look for influencers who align with your brand values and have an engaged following.

7. Check out TikTok’s ad platform

Explore TikTok’s advertising options to reach a wider audience and drive traffic to your ecommerce shop. From in-feed ads to branded challenges, TikTok offers various ad formats to suit different business objectives.

8. Get started with the TikTok sales channel for Shopify

If you have a Shopify store, take advantage of the TikTok sales channel to seamlessly integrate your products into your TikTok content and drive sales directly from the platform.

Small business TikTok ideas to grow your brand

Use behind-the-scenes content

Give your audience a behind-the-scenes look at your business, from product development to day-to-day operations. This can humanize your brand and build a stronger connection with your audience.

Show how your products are used through demo videos

Create demo videos to showcase how your products can be used or styled. This can help potential customers visualize themselves using your products and increase their likelihood of making a purchase.

Use TikTok to announce new product launches

Build excitement around new product launches by teasing them on TikTok. Create sneak peek videos or countdowns to generate anticipation among your audience.

Find a trend and put a spin on it

Stay updated with TikTok trends and put a unique spin on them that aligns with your brand. This can help your content resonate with the TikTok community and gain traction.

Get inspired: TikTok success stories

Sana and Will Saleh, Lala Hijabs

Lala Hijabs, a modest fashion brand, saw significant growth after leveraging TikTok to showcase their products and connect with their audience. Their authentic and engaging content resonated with TikTok users, leading to increased brand awareness and sales.

Chioma Ngwudo, CeeCee’s Closet NYC

Chioma Ngwudo used TikTok to educate her audience about African fashion and showcase her brand, CeeCee’s Closet NYC. By sharing captivating content that celebrated African culture, she was able to grow her brand and connect with a wider audience.

Jamal Hejazi, Candy Funhouse

Candy Funhouse, an online candy store, utilized TikTok to create fun and engaging content related to their products. Their creative approach to showcasing their candy collection led to increased brand visibility and sales.

Get started with TikTok for business today

Now that you have a comprehensive guide to using TikTok for business, it’s time to put your plan into action. Start by creating your TikTok business account and implementing the steps outlined in this guide to grow your ecommerce shop through TikTok.

TikTok for business FAQ

Can TikTok be used for business?

Absolutely! TikTok is a powerful platform for businesses to reach their target audience, build brand awareness, and drive sales.

Is TikTok for business free?

Yes, creating a TikTok business account and posting organic content is free. However, there are paid advertising options available for businesses looking to expand their reach on TikTok.

Is TikTok good for business?

With its large and engaged user base, TikTok offers great potential for businesses to grow their brand and connect with their audience in a creative and authentic way.

How do I set up a TikTok account for my business?

To set up a TikTok business account, simply download the TikTok app, sign up with your business information, and follow the prompts to create your account. Once you have your account, you can access the business tools and analytics available for businesses on TikTok.