Branding Merchandise: How to Create Fun Branded Merch (2024)

What is branded merchandise?

Branded merchandise refers to products that have a company’s logo, name, or slogan on them. These items are used as marketing tools and are often given away or sold to customers, employees, and partners.

What are the benefits of branding merchandise?

Increase brand awareness

Branded merchandise helps to increase brand awareness by exposing your logo or name to a wider audience. When people use or wear your branded merchandise, they become walking advertisements for your brand.

Encourage brand loyalty

By giving away or selling branded merchandise, you can encourage brand loyalty among your customers. People who receive and use your branded products are more likely to feel connected to your brand and become repeat customers.

Save marketing budget

Branded merchandise can be a cost-effective marketing tool. Instead of spending a large portion of your marketing budget on traditional advertising, you can invest in branded merchandise that has a longer-lasting impact.

Boost employee morale

Branded merchandise can also be used to boost employee morale. Giving your employees branded products can make them feel valued and proud to be part of your team.

Become a new revenue stream

Branded merchandise can also serve as a new revenue stream for your business. By selling your branded products, you can generate additional income for your company.

Popular promotional products used for branded merchandise

Apparel

T-shirts, hats, and jackets are popular choices for branded merchandise. These items are easy to customize with your logo and are wearable, providing ongoing exposure for your brand.

Drinkware

Mugs, water bottles, and tumblers are practical and popular choices for branded merchandise. They are used daily, ensuring that your brand is seen regularly.

Technology accessories

Items such as phone cases, laptop sleeves, and portable chargers are useful and highly visible branded merchandise options, particularly in today’s digital age.

Bags

Tote bags, backpacks, and duffel bags are practical and versatile branded merchandise items. They are often used in public, providing ample exposure for your brand.

Self-care items

Branded self-care items such as lip balm, hand sanitizer, and skincare products can be a unique and appreciated choice for branded merchandise.

How to create branded merchandise

1. Hone your brand identity

Before creating branded merchandise, it’s crucial to have a strong understanding of your brand identity. What message do you want to convey, and what emotions do you want your merchandise to evoke?

2. Generate product ideas

Brainstorm a variety of product ideas that align with your brand and cater to your target audience. Consider practicality, uniqueness, and relevance when generating ideas.

3. Design your branded merchandise

Work with a designer to create visually appealing and cohesive designs for your merchandise. Ensure that your logo and brand elements are prominently featured.

4. Find a print-on-demand partner or manufacturer

Partner with a reliable print-on-demand service or manufacturer to produce your branded merchandise. Consider factors such as quality, turnaround time, and customization options.

5. Distribute your branded merch

Distribute your branded merchandise through various channels, such as online stores, physical retail locations, events, and promotional giveaways.

6. Monitor your inventory

Keep track of your branded merchandise inventory to ensure that you have sufficient stock for demand and can replenish popular items as needed.

Branding merchandise FAQ

Why is branded merchandise important?

Branded merchandise is important because it helps to increase brand visibility, foster brand loyalty, and serve as a cost-effective marketing tool.

Can my company sell its branded merchandise?

Yes, many companies sell their branded merchandise as a way to generate additional revenue and promote their brand.

Is branding merchandise a marketing strategy?

Yes, branding merchandise is a marketing strategy that can be used to promote brand awareness, encourage customer loyalty, and differentiate your business from competitors.

By following these steps and considering the benefits of branded merchandise, you can effectively create fun and engaging branded merchandise that resonates with your audience and contributes to the growth of your ecommerce shop.