Facebook Ad Sizes and Specs (2024 Guide)

Facebook Feed Ads Sizes

When creating Facebook feed ads, it’s important to ensure that your images and text are optimized for the platform. Here are the recommended sizes for Facebook feed ads:

Facebook Feed Ad Sizes

– Image size: 1200 x 628 pixels

– Text: 125 characters

– Headline: 25 characters

– Link description: 30 characters

Facebook Carousel Ads Sizes

Carousel ads on Facebook allow you to showcase multiple images and links in a single ad. Here’s what you need to know about the sizes for Facebook carousel ads:

Facebook Carousel Ad Sizes

– Image size: 1080 x 1080 pixels

– Text: 125 characters

– Headline: 40 characters

– Link description: 20 characters

Facebook Right Column Ads Sizes

Right column ads on Facebook are displayed on the right-hand side of the desktop News Feed. Here are the recommended sizes for Facebook right column ads:

Facebook Right Column Ad Sizes

– Image size: 254 x 133 pixels

– Text: 90 characters

Facebook In-Stream Video Ads Sizes

Video ads in the Facebook in-stream placement allow you to engage your audience with compelling video content. Here’s what you need to know about the sizes for Facebook in-stream video ads:

Facebook In-Stream Video Ad Sizes

– Video ratio: 16:9, 1:1, or 9:16

– Video file size: up to 4GB

– Video length: up to 240 minutes

– Text: 125 characters

– Headline: 25 characters

Facebook Marketplace Ads Sizes

With Facebook Marketplace ads, you can reach potential customers as they browse through listings. Here are the recommended sizes for Facebook Marketplace ads:

Facebook Marketplace Ad Sizes

– Image size: 1200 x 628 pixels

– Text: 125 characters

Facebook Instant Articles Ads Sizes

Instant Articles ads on Facebook are designed to deliver a seamless reading experience for users. Here’s what you need to know about the sizes for Facebook Instant Articles ads:

Facebook Instant Articles Ad Sizes

– Image size: 1200 x 628 pixels

– Text: 125 characters

Facebook Stories Ads Sizes

Facebook Stories ads provide a full-screen, immersive experience for users. Here are the recommended sizes for Facebook Stories ads:

Facebook Stories Ad Sizes

– Image size: 1080 x 1920 pixels

– Text: 125 characters

Facebook Collection Ads Sizes

Collection ads on Facebook allow you to showcase a primary video or image above relevant product images. Here’s what you need to know about the sizes for Facebook collection ads:

Facebook Collection Ad Sizes

– Image size: 1200 x 628 pixels

– Text: 125 characters

Moving Forward with Your Facebook Ads

Now that you have a better understanding of the sizes and specs for different types of Facebook ads, you can create compelling and visually appealing ads that will resonate with your target audience. Be sure to adhere to these guidelines to ensure that your ads look great across all devices and placements on Facebook.

Facebook Ad Sizes FAQ

What is the Best Size for a Facebook Ad?

The best size for a Facebook ad depends on the placement and format of the ad. Refer to the recommended sizes for each ad type to ensure that your ads look their best.

What are the Ad Formats for Facebook?

Facebook offers a variety of ad formats, including image ads, video ads, carousel ads, collection ads, and more. Each format has its own recommended sizes and specifications.

What is the Maximum Image Size for Facebook?

The maximum image size for Facebook ads varies depending on the placement and format. Refer to the specific guidelines for each ad type to ensure that your images meet the requirements.

What are the Facebook Ad Sizes in Pixels?

The recommended ad sizes for Facebook are often specified in pixels to ensure that your ads display properly on the platform. Be sure to adhere to these pixel dimensions when creating your ads.