Google’s New Online-to-Offline Features for Ecommerce Shops: A Game-Changer for the Holiday Season 2024

As the holiday season approaches, ecommerce shops are gearing up for the busiest time of the year. With the release of Google’s new online-to-offline features, there are exciting opportunities for ecommerce shops to connect with customers in new and innovative ways. These features are set to be a game-changer for the 2024 holiday season, and ecommerce shops need to be ready to take advantage of them.

Local inventory tie-in to Google Assistant

One of the most exciting features that Google has rolled out is the local inventory tie-in to Google Assistant. This feature allows shoppers to use Google Assistant to check the availability of products in local stores. This means that ecommerce shops can now reach customers who prefer to shop in person, and provide them with real-time information about product availability in nearby stores.

Local inventory in display ads

In addition to the local inventory tie-in to Google Assistant, Google has also introduced local inventory in display ads. This feature allows ecommerce shops to show nearby store information in their display ads, making it easier for customers to find products in stock at a local store. This is a great way for ecommerce shops to drive foot traffic to their brick-and-mortar locations during the holiday season.

Store visits measurement updates

Google has also rolled out updates to store visits measurement, providing more accurate and actionable insights for ecommerce shops. With these updates, ecommerce shops can better understand how their online advertising efforts are driving in-store visits. This is crucial for measuring the impact of online-to-offline marketing strategies, and optimizing campaigns for maximum effectiveness.

Apparel shopping updates

For ecommerce shops that sell apparel, Google’s new apparel shopping updates are particularly exciting. These updates allow shoppers to see real people trying on clothes in YouTube videos, and then click on the video to purchase the items they see. This immersive shopping experience is a game-changer for apparel ecommerce shops, and has the potential to significantly increase conversions during the holiday season.

People are watching other people shopping on YouTube

One of the most interesting insights from Google’s research is that people are increasingly watching other people shopping on YouTube. This trend presents a unique opportunity for ecommerce shops to connect with customers in a more personal and engaging way. By leveraging YouTube as a platform for showcasing products and providing shopping inspiration, ecommerce shops can tap into this growing trend and drive sales during the holiday season.


Google’s new online-to-offline features for ecommerce shops are set to be a game-changer for the holiday season 2024. With the ability to connect with local shoppers, measure store visits, and provide immersive shopping experiences, ecommerce shops have exciting new opportunities to drive sales and connect with customers in innovative ways. By leveraging these features effectively, ecommerce shops can set themselves up for a successful holiday season and beyond.