How To Utilize LinkedIn Company Pages for Ecommerce Growth (2023)

How To Utilize LinkedIn Company Pages for Ecommerce Growth (2023)

LinkedIn has become a powerful platform for businesses to connect with professionals, potential customers, and industry leaders. One of the most effective ways for ecommerce shops to leverage LinkedIn is through company pages. In this article, we will explore the benefits of LinkedIn company pages and provide a step-by-step guide on how to create and optimize a page for ecommerce growth.

What is a LinkedIn company page?

A LinkedIn company page is a dedicated page for your business on the LinkedIn platform. It allows you to showcase your brand, share updates, and engage with your audience. Company pages also provide valuable insights and analytics to help you understand your followers and the performance of your content.

Benefits of LinkedIn company pages

There are several benefits to having a LinkedIn company page for your ecommerce shop. These include:

  • Increasing brand awareness and visibility
  • Building credibility and trust with potential customers
  • Generating leads and driving traffic to your ecommerce website
  • Networking with industry professionals and potential partners
  • Accessing valuable analytics and insights

How to create a LinkedIn company page

1. Sign in to LinkedIn

First, sign in to your LinkedIn account. If you don’t have an account, you’ll need to create one before proceeding.

2. Request a company profile

Once you’re logged in, go to the “Work” dropdown menu and select “Create a Company Page”. You’ll then need to enter your company name and verify that you have the right to act on behalf of the company.

3. Enter company details

Next, you’ll be prompted to provide basic information about your company, such as the industry, company size, and website URL.

4. Create your page

After entering your company details, you can start building your page by adding a logo, cover image, and a compelling company description.

5. Complete your page

Once the basic setup is complete, you can further customize your page by adding a call-to-action button, showcasing your products or services, and sharing relevant content.

What to post on your LinkedIn company page

When it comes to content for your LinkedIn company page, it’s important to share updates that are relevant and valuable to your audience. This can include:

  • Product announcements and launches
  • Industry news and insights
  • Customer success stories and testimonials
  • Behind-the-scenes looks at your ecommerce business
  • Engaging visuals such as videos and infographics

4 best practices for LinkedIn company pages

1. Customize your CTA button

LinkedIn allows you to add a custom call-to-action button to your company page, such as “Shop Now” or “Learn More”. Make sure to choose a CTA that aligns with your ecommerce goals.

2. Include images in posts

Visual content tends to perform better on LinkedIn. Be sure to include high-quality images in your posts to grab the attention of your followers.

3. Boost content

Consider using LinkedIn’s sponsored content feature to boost the reach of your most important updates and promotions.

4. Use content suggestions

LinkedIn offers content suggestions based on your audience and industry. Take advantage of these suggestions to ensure that your posts are relevant and engaging.

LinkedIn company pages FAQ

What is the difference between a LinkedIn profile and a company page?

A LinkedIn profile is for individual professionals, while a company page is for businesses. Company pages have additional features such as analytics and the ability to post updates.

Who should moderate our LinkedIn company page?

It’s best to have a designated team member or social media manager who can monitor and maintain your company page on a regular basis.

Are there built-in analytics tools for a LinkedIn company page?

Yes, LinkedIn provides analytics tools to track the performance of your company page, including metrics on engagement, followers, and content reach.

In conclusion, LinkedIn company pages can be a valuable asset for ecommerce shops looking to expand their online presence and connect with a professional audience. By following the steps outlined in this article and implementing best practices, you can effectively utilize LinkedIn for ecommerce growth in 2023 and beyond.