Keyword Research for Ecommerce: A Beginner’s Guide (2024)

Why is keyword research for ecommerce important?

Keyword research is crucial for ecommerce because it helps you understand what your potential customers are searching for. By targeting the right keywords, you can attract more qualified traffic to your ecommerce shop, increase your chances of ranking higher on search engine results pages, and ultimately drive more sales.

Ecommerce keyword research: the basics


Keywords are the terms or phrases that people type into search engines when looking for something online. They are the foundation of any SEO strategy and are essential for ecommerce websites to get discovered by potential customers.

Long-tail keywords

Long-tail keywords are longer, more specific keyword phrases that typically have lower search volume but higher conversion rates. For ecommerce, targeting long-tail keywords can be highly effective in capturing potential customers who are further along in the buying process.

Search volume (average monthly searches)

Search volume refers to the average number of times a particular keyword is searched for in a month. Understanding search volume can help you prioritize which keywords to target based on their potential reach.


Keyword competition measures how difficult it is to rank for a particular keyword. High competition keywords are often harder to rank for, so it’s important to strike a balance between search volume and competition when selecting keywords for your ecommerce SEO strategy.

How to research keywords for your ecommerce SEO strategy

1. Identify your keyword universe

Start by brainstorming a list of potential keywords related to your ecommerce shop and products. This can include general industry terms, product categories, brand names, and any other relevant terms that your potential customers might use when searching for products like yours.

2. Find niche keywords to win

Topic: best dog food

Topic: dog food container

Topic: raw dog food

Topic: natural dog food

Once you have a list of general keywords, drill down to find more specific, niche keywords that have lower competition. For example, if you sell pet food, you might find that “best dog food” has high competition, but “raw dog food” or “natural dog food” have lower competition and may be easier to rank for.

3. Create a research process

Establish a systematic process for researching keywords, such as using keyword research tools, analyzing competitors, and leveraging customer insights to uncover valuable keywords for your ecommerce shop.

4. Build a topic map

Topic: “Best dog food”

Topic: “Dog food container”

The most common types of content are:

Based on your keyword research, create a topic map that outlines the main topics and subtopics you want to cover on your ecommerce website. This will help you organize your content and ensure that you cover all relevant keywords.

5. Map the different content types

Consider the different types of content you can create for each topic, such as product pages, blog posts, buying guides, and customer reviews. Mapping out the various content types will help you ensure that you have a variety of content to target different keywords and cater to different types of search queries.

6. Develop a content calendar

Once you have your topic map and content types mapped out, create a content calendar to plan when and how you will create and publish each piece of content. This will help you stay organized and consistent with your keyword-targeted content creation.

Your keyword research process determines your progress

Ultimately, the success of your ecommerce SEO strategy depends on the thoroughness and effectiveness of your keyword research process. By taking the time to understand your target audience and the keywords they use, you can position your ecommerce shop for greater visibility and success in the competitive online marketplace.

Ecommerce keyword research FAQ

How do you do keyword research for ecommerce?

Keyword research for ecommerce involves identifying relevant keywords and phrases that potential customers are likely to use when searching for products in your industry. This can be done through keyword research tools, competitor analysis, and customer feedback.

What are keywords in ecommerce?

In ecommerce, keywords are the terms or phrases that people use when searching for products online. By targeting the right keywords, ecommerce websites can improve their visibility in search engine results and attract more qualified traffic.

Why is keyword research so important for ecommerce content?

Keyword research is important for ecommerce content because it helps ensure that your content is optimized for the terms and phrases that potential customers are using to find products like yours. This can improve your chances of ranking higher in search results and attracting more relevant traffic to your ecommerce shop.

What is SEO in ecommerce?

SEO, or search engine optimization, in ecommerce involves optimizing your online store and its content to improve its visibility in search engine results. This includes keyword research, content optimization, technical SEO, and other strategies to attract more organic traffic and drive sales.