The Ultimate Guide to Creating Merchandise for YouTube: Proven Strategies for 2024

How to Make Merch—and Money—as a YouTuber

As a YouTuber, one of the most popular ways to monetize your channel is by selling merchandise. Not only does it provide an additional revenue stream, but it also allows you to connect with your audience on a deeper level. In this ultimate guide, we’ll explore the proven strategies for creating and selling merchandise for YouTube in 2024.

Why You Should Sell Merch as a YouTuber

Selling merchandise as a YouTuber is a great way to diversify your income. It allows you to capitalize on your loyal fan base and turn your brand into a business. Additionally, it provides an opportunity for your audience to support you in a tangible way, while also getting something in return.

What to Sell as a YouTube Creator

Selling Fan Merchandise

One of the most popular options for YouTube creators is to sell fan merchandise. This can include items like t-shirts, hoodies, posters, stickers, and more, featuring your channel’s logo, catchphrases, or inside jokes that resonate with your audience.

Selling Products You Create

Another option is to create and sell your own products. This could be anything from digital products like e-books or online courses, to physical products like beauty products, accessories, or artwork. The key is to offer something unique that aligns with your brand and appeals to your audience.

How to Make and Sell Merch on YouTube

1. Design Your Own Merch for YouTube

When designing your merchandise, it’s important to create something that reflects your brand and resonates with your audience. Whether you’re designing it yourself or working with a graphic designer, make sure that your merch is visually appealing and aligned with your channel’s identity.

2. Set Up Your Store

Once you have your designs ready, it’s time to set up your online store. There are various e-commerce platforms like Shopify, Teespring, and Spreadshop that allow you to create and customize your own store for selling merchandise. Choose a platform that best suits your needs and budget.

3. Use Print on Demand to Make Your Merch

Print on demand services like Printful, Printify, and Teespring allow you to create custom merchandise without having to deal with inventory or fulfillment. When a customer places an order, the product is printed and shipped directly to them, saving you time and upfront costs.

How Much Do YouTubers Make from Merch Sales?

The revenue generated from merch sales varies widely depending on the size of your audience, the quality of your merchandise, and how effectively you promote it. Some YouTubers make thousands of dollars a month from merch sales, while others may make significantly less. It ultimately comes down to the demand for your products and the engagement of your audience.

How to Promote Your Merch on YouTube

Promoting your merchandise on YouTube is crucial for driving sales. You can showcase your products in your videos, create dedicated merch announcement videos, or even offer special discounts and promotions to incentivize your audience to make a purchase. Utilize your channel’s visibility and reach to maximize exposure for your merchandise.

Grow Your YouTube Channel with Merch

Not only can selling merchandise generate revenue, but it can also help grow your YouTube channel. By offering exclusive merchandise or limited edition items, you can create a sense of exclusivity and incentivize viewers to become loyal fans and subscribers. Additionally, it provides an opportunity for your audience to become brand ambassadors by wearing or using your merchandise, effectively promoting your channel to others.

Selling Merch on YouTube FAQ

Can You Sell Merchandise on YouTube?

Yes, YouTube allows creators to sell merchandise directly through their channel using the merch shelf feature. Additionally, you can promote your merchandise through links in your video descriptions or on your channel’s community tab.

Where Do YouTubers Sell Their Merch?

YouTubers sell their merch through various e-commerce platforms, print on demand services, or their own online stores. Some popular options include Shopify, Teespring, Spreadshop, and Redbubble.

What YouTubers Merch Sells the Most?

Merchandise that resonates with the audience, reflects the creator’s brand, and offers value tends to sell the most. This can include items like t-shirts, hoodies, accessories, and digital products that align with the creator’s content and appeal to their fan base.

What Is the Best Platform to Sell Merch?

The best platform to sell merch depends on your specific needs and goals. Consider factors like fees, customization options, integration with YouTube, and customer support when choosing a platform. It’s best to research and compare different platforms to find the one that aligns with your requirements.