Using TikTok Search Ads to Acquire New Customers in 2024
As we head into 2024, it’s crucial for e-commerce shops to stay ahead of the game when it comes to acquiring new customers. One platform that has been gaining traction for advertising is TikTok, and specifically, TikTok search ads. In this article, we’ll explore what TikTok search ads are, why brands should use them, how they work, and how to get started with them.
What are TikTok search ads?
TikTok search ads are a form of advertising on the popular social media platform that allows brands to reach users who are actively searching for products or services. These ads appear in the search results when a user enters a relevant keyword.
Why should brands use TikTok search ads?
Brands should consider using TikTok search ads because it allows them to target users who are actively looking for what they offer. This means that the audience is already in a mindset to make a purchase, making it a valuable opportunity for e-commerce shops to acquire new customers.
How TikTok search ads work
Keywords
Keywords are at the core of TikTok search ads. Brands can select relevant keywords that are related to their products or services, and when users search for those keywords, the brand’s ad will appear in the results.
Bids
When setting up TikTok search ads, brands can set bids for their chosen keywords. This determines how much they are willing to pay for each click on their ad. Higher bids can increase the likelihood of the ad appearing in search results.
Algorithm
TikTok’s algorithm plays a key role in determining which ads appear in search results. Factors such as relevance, bid amount, and ad performance all contribute to whether an ad is shown to users.
How to get started with TikTok search ads
1. Select “Search campaign” and decide on an objective
The first step is to choose the “Search campaign” option when creating an ad on TikTok. Then, decide on the objective of the campaign, whether it’s to drive website visits, app installs, or video views.
2. Choose your keywords
Next, select the keywords that are relevant to your products or services. It’s important to choose keywords that your target audience is likely to search for.
3. Determine target bids and budgets
Set your target bids for the selected keywords and establish a budget for the campaign. This will determine how much you are willing to spend on the ads.
4. Create ad groups and upload your creative assets
Create ad groups based on your chosen keywords and upload creative assets such as images or videos that will be shown in the search results. Make sure the creative assets are engaging and relevant to the keywords.
5. Track progress and revise as needed
Once the campaign is live, it’s important to track the progress of the ads and make any necessary revisions. This could include adjusting bids, refining keywords, or updating creative assets based on performance.
TikTok search ads FAQ
Where do TikTok search ads appear?
TikTok search ads appear in the search results when a user enters a relevant keyword. They are displayed alongside organic search results.
Does TikTok have search ads?
Yes, TikTok does offer search ads as a form of advertising for brands to reach users who are actively searching for products or services.
How does TikTok decide what ads to show you?
TikTok’s algorithm takes into account factors such as relevance, bid amount, and ad performance to determine which ads to show to users when they search for a specific keyword.
As e-commerce shops continue to seek new ways to acquire customers, TikTok search ads present a unique opportunity to reach a highly engaged audience. By understanding how TikTok search ads work and utilizing them effectively, brands can position themselves for success in 2024 and beyond.