How To Create a Stunning Instagram Feed for Your Brand (2024)

What is an aesthetic Instagram?

Creating an aesthetic Instagram feed involves curating a visually cohesive and appealing collection of images that represent your brand. It’s about using consistent colors, themes, and styles to create a unique and recognizable look for your brand on Instagram.

How to create a unique Instagram aesthetic

1. Revisit your brand guidelines

Start by revisiting your brand guidelines to ensure that your Instagram aesthetic aligns with your overall brand identity. Consider your brand’s values, mission, and target audience as you develop your aesthetic.

2. Define your target audiences

Understanding your target audience is crucial in creating an Instagram aesthetic that resonates with your followers. Consider their age, interests, and preferences when choosing the visual elements for your feed.

3. Define your Instagram brand personality

Determine the personality you want to convey through your Instagram feed. Whether it’s playful, sophisticated, or adventurous, your brand personality should be reflected in the images you post.

4. Choose your colors

Select a color palette that represents your brand and appeals to your target audience. Consistent use of these colors will help create a cohesive look for your feed.

5. Choose photo styles

Decide on the types of photos that will best represent your brand. Whether it’s product shots, lifestyle images, or behind-the-scenes glimpses, ensure that they align with your brand’s visual identity.

6. Create a mood board

Compile a collection of images, colors, and styles that inspire you and align with your brand aesthetic. This will serve as a reference point when creating content for your Instagram feed.

7. Create an Instagram style guide

Develop a set of guidelines for creating and editing images for your Instagram feed. Include details on composition, filters, and editing techniques to maintain a consistent look.

8. Plan your grid

Plan the layout of your Instagram feed to ensure that the overall look is visually appealing. This may involve alternating between different types of content or creating a pattern with your images.

9. Apply your aesthetic broadly

Extend your aesthetic beyond individual posts to your Instagram Stories, highlights, and profile. Consistent use of your brand’s visual elements across all aspects of your account will reinforce your aesthetic.

5 examples of Instagram aesthetics

1. Bright and bold

This aesthetic features vibrant colors and high-contrast images to create an energetic and eye-catching feed.

2. Pastels

Soft, muted colors and delicate imagery characterize this aesthetic, creating a dreamy and whimsical vibe.

3. Minimalist

Clean lines, simple compositions, and a restrained color palette define this aesthetic, conveying a sense of sophistication and elegance.

4. Unicorn

This playful and whimsical aesthetic embraces a mix of bright, pastel colors, and fantastical imagery to create a magical and enchanting feed.

5. Moody

Dramatic lighting, rich colors, and evocative imagery set the tone for this aesthetic, creating a sense of mystery and depth.

Aesthetic Instagram FAQ

How do you curate content for your aesthetic Instagram feed?

Curate content by selecting images that align with your brand’s visual identity and editing them to maintain a consistent look. Consider the overall composition, color palette, and style of each image.

How does lighting affect the aesthetic of Instagram photos?

Lighting plays a crucial role in shaping the mood and atmosphere of your photos. The use of natural light, artificial light, or specific lighting techniques can enhance the overall aesthetic of your feed.

Can you create an aesthetic Instagram without a specific color palette?

While a specific color palette can help create a cohesive look, it’s possible to achieve an aesthetic Instagram without one. Focus on consistent editing styles, composition, and themes to create a unified visual identity.

Should you use the same filter for every photo to maintain an aesthetic Instagram?

Using the same filter for every photo can help create a consistent look, but it’s not necessary. Instead, focus on maintaining a cohesive style through editing techniques, color grading, and composition.