The Ultimate Beginner’s Guide to Klaviyo [2024]

What is Klaviyo?

Klaviyo is an advanced email marketing platform designed specifically for ecommerce businesses. It offers a wide range of features and integrations that make it a powerful tool for growing your online store.

7 Reasons you should use Klaviyo for your email marketing

1. Klaviyo has the most features for eCommerce stores

From abandoned cart emails to advanced segmentation and automation, Klaviyo offers a comprehensive set of features tailored to the needs of ecommerce businesses.

2. Klaviyo is built for Shopify

As a Shopify store owner, you’ll find that Klaviyo integrates seamlessly with your ecommerce platform, making it easy to set up and use.

3. Klaviyo has every integration known to man

Whether you’re using Shopify, WooCommerce, or any other ecommerce platform, Klaviyo has integrations with all the tools you need to run your online store effectively.

4. Klaviyo is way better than Mailchimp

Compared to Mailchimp, Klaviyo offers more robust features and better support for ecommerce businesses, making it the clear choice for online store owners.

5. Predictive analytics

Klaviyo’s predictive analytics capabilities allow you to understand customer behavior and preferences, enabling you to send highly targeted and personalized marketing campaigns.

6. Super easy to create customizable reports

With Klaviyo, you can easily create custom reports that provide valuable insights into the performance of your email marketing efforts, helping you make data-driven decisions.

7. Klaviyo is a better tool for growth

With its focus on ecommerce and powerful growth-oriented features, Klaviyo is the ideal platform for online store owners looking to scale their businesses.

8. SMS marketing + lead generation

In addition to email marketing, Klaviyo also offers SMS marketing capabilities and tools for lead generation, allowing you to reach customers through multiple channels.

9. Segmentation and custom automations

Klaviyo’s advanced segmentation and automation features enable you to deliver highly targeted and personalized marketing messages to your customers, driving engagement and sales.

How to connect your Shopify store with Klaviyo

Connecting your Shopify store with Klaviyo is a straightforward process. Simply install the Klaviyo app from the Shopify App Store, and follow the step-by-step instructions to integrate your store with Klaviyo.

The 3 email flows to start with

1. Abandoned Cart Flow

An abandoned cart flow allows you to automatically send targeted emails to customers who have added items to their cart but haven’t completed their purchase, helping you recover lost sales.

2. New Customer / Welcome Flow

Welcome new customers to your store with a series of emails that introduce them to your brand, showcase your products, and encourage them to make their first purchase.

3. Welcome Flow

Deliver a warm welcome to new subscribers who have signed up for your email list, providing them with valuable content and incentives to engage with your brand.

The 3 email marketing campaigns to start with

When getting started with Klaviyo, consider launching the following email marketing campaigns to drive engagement and sales:

How many emails should I send?

The frequency of your emails will depend on your specific business and customer base. It’s important to find a balance that keeps your audience engaged without overwhelming them with too many messages.

How to segment your email list (quick & easy)

Segmenting your email list allows you to send targeted and relevant content to different groups of subscribers. Use data such as purchase history, engagement level, and demographics to create segments that make sense for your business.

Find a Klaviyo expert today

If you need help setting up or maximizing your use of Klaviyo, consider hiring an expert or agency that specializes in email marketing and ecommerce. A Klaviyo expert can help you make the most of the platform and achieve your marketing goals.

With its powerful features and focus on ecommerce, Klaviyo is an essential tool for online store owners looking to grow their businesses through effective email marketing. By leveraging the capabilities of Klaviyo, you can drive engagement, increase sales, and build lasting relationships with your customers.