5 Instagram Marketing Hacks for Ecommerce Shops in 2024

5 Instagram Marketing Hacks for Ecommerce Shops in 2024

Three types of Instagram profiles

When it comes to Instagram profiles, there are three main types: personal profiles, creator profiles, and business profiles. Each type of profile has its own set of features and tools that can be utilized to maximize your ecommerce shop’s presence on the platform.

The benefits of an Instagram business account

Learn about your fans

One of the biggest benefits of switching to an Instagram business account is the ability to access insights about your followers. This includes information about their demographics, location, and the times they are most active on the platform. This data can be invaluable for tailoring your marketing efforts to better reach your target audience.

Sell directly to followers

Another major benefit of having a business account on Instagram is the ability to sell directly to your followers. With features like shoppable posts and the option to tag products in your posts, you can make it easier for your followers to purchase items from your ecommerce shop without ever having to leave the app.

Run ad campaigns

Business accounts on Instagram also have access to powerful advertising tools that can help you reach new potential customers. From photo ads to carousel ads to story ads, there are multiple formats to choose from to showcase your products and drive traffic to your ecommerce shop.

Control the customer journey

With a business account, you have the ability to add action buttons to your profile, such as “Shop Now” or “Book Now”. This gives you more control over the customer journey and makes it easier for your followers to take the next step, whether it’s making a purchase or contacting you for more information.

How to create an Instagram business account

Switching to a business profile from a personal profile

If you already have a personal Instagram account for your ecommerce shop, you can easily switch it to a business account. Simply go to your settings, tap on “Account”, and then select “Switch to Professional Account”. From there, you can follow the prompts to set up your business profile.

How to create an Instagram business account from scratch

If you’re starting from scratch, the process of creating a business account on Instagram is relatively straightforward. Simply download the app, sign up for an account, and then follow the prompts to set up a business profile. You’ll need to provide information about your business, such as its name, category, and contact details.

Quick tips for making the most of your Instagram business account

Make the most of the available features

Take advantage of all the features that come with a business account, such as Instagram Shopping, IGTV, and Instagram Stories. These tools can help you showcase your products and engage with your audience in different ways.

Use a branded profile picture

Choose a profile picture that represents your ecommerce shop and is instantly recognizable to your followers. This could be your logo or another branded image that ties in with your overall brand aesthetic.

Create a cohesive feed

When it comes to curating your Instagram feed, aim for a cohesive and visually appealing look. This could involve using a specific color scheme, theme, or style that reflects your brand and makes your feed stand out.

How creators can start an Instagram business account

Play as you go: things to consider when you post on your business account

1. WHO you’re posting for

Before you hit the “post” button, consider who your target audience is and what kind of content they would find most engaging and relevant.

2. WHAT you’re posting

Make sure your content aligns with your brand and the products you offer. Whether it’s product highlights, behind-the-scenes looks, or customer testimonials, your posts should tie back to your ecommerce shop in some way.

3. HOW you’ll make money

Think about how your posts can lead to conversions. Whether it’s through direct sales, brand awareness, or driving traffic to your website, consider the ultimate goal of each post.

Thinking ahead: how to start growing your business account

Once your business account is up and running, it’s time to focus on growing your following and increasing engagement. This could involve collaborating with influencers, running giveaways, or using hashtags strategically to expand your reach and attract new followers.

Building an Instagram business from the ground up

For ecommerce shops that are just starting out on Instagram, it’s important to be patient and consistent. Building a successful business account takes time and effort, but with the right strategies in place, you can start to see results and grow your online presence.

Instagram Business Account FAQ

How do I create a business account for Instagram?

Creating a business account on Instagram is simple and can be done either by switching your existing personal account to a business account or by creating a new business account from scratch.

Can I create a business Instagram account without a personal account?

No, in order to create a business account on Instagram, you’ll need to have a personal account first. Once you have a personal account, you can then switch it to a business account or create a new business account from there.

Is an Instagram business account free?

Yes, creating a business account on Instagram is free. However, if you choose to run advertising campaigns, there may be costs associated with that depending on your budget and advertising goals.

Can you have a personal and business Instagram account?

Yes, you can have both a personal and business account on Instagram. This can be useful if you want to keep your personal and professional content separate or if you have multiple businesses that you want to manage on the platform.


With the right strategies and tools in place, an Instagram business account can be a powerful asset for ecommerce shops looking to reach and engage with their target audience. By utilizing the features and benefits of a business account, ecommerce shops can enhance their presence on Instagram and drive more traffic and sales to their online store.