5 Mobile-Friendly Product Extension Ads for eCommerce Growth in 2024

As the world becomes increasingly mobile-centric, it’s crucial for eCommerce shops to adapt their marketing strategies to cater to mobile users. With the rise of mobile shopping, product extension ads have become an essential tool for eCommerce growth. In this article, we’ll explore five mobile-friendly product extension ads that are set to drive eCommerce growth in 2024.

1. Carousel Ads

Carousel ads are a highly effective way to showcase multiple products within a single ad, making them perfect for mobile users who are scrolling through their feeds. By utilizing carousel ads, eCommerce shops can highlight a range of products, allowing users to swipe through and engage with various offerings. This format is particularly effective for showcasing related products or a collection, driving higher engagement and click-through rates.

2. Video Ads

Video ads have become increasingly popular on mobile platforms, and for good reason. With the ability to capture attention and convey information quickly, video ads are a powerful tool for eCommerce growth. By creating engaging and informative product videos, eCommerce shops can showcase their products in action, highlighting key features and benefits. Video ads are a highly effective way to drive conversions and increase brand awareness among mobile users.

3. Collection Ads

Collection ads are designed to showcase a range of products within a single ad unit, making them ideal for mobile users who are looking for inspiration or a specific type of product. By curating a collection of products that are relevant to a specific theme or category, eCommerce shops can capture the attention of mobile users and drive traffic to their online store. Collection ads are a great way to showcase the breadth of a product range and drive engagement with mobile shoppers.

4. Dynamic Product Ads

Dynamic product ads are a highly effective way to retarget mobile users who have previously expressed interest in specific products. By utilizing data and automation, eCommerce shops can deliver personalized ads to mobile users based on their past interactions with the brand. Dynamic product ads are a powerful tool for driving conversions among mobile users, as they serve highly relevant and personalized product recommendations to potential customers.

5. Story Ads

Story ads have become a popular format on mobile platforms, providing a visually engaging and immersive experience for users. By creating captivating stories that showcase products in a narrative format, eCommerce shops can capture the attention of mobile users and drive engagement. Story ads allow for creative storytelling and can be highly effective in driving brand awareness and product discovery among mobile users.


As mobile shopping continues to grow, eCommerce shops must prioritize mobile-friendly product extension ads to drive growth and maximize their reach. By leveraging the power of carousel ads, video ads, collection ads, dynamic product ads, and story ads, eCommerce shops can effectively engage with mobile users and drive conversions in 2024 and beyond.

Implementing these mobile-friendly product extension ads will be crucial for eCommerce growth in 2024, and staying ahead of the curve will be essential for success in the ever-evolving world of eCommerce marketing.