5 Social Media Updates Every Ecommerce Shop Should Know in 2024

Why Pinterest moved beyond CTR to understand ad engagement

Pinterest, the visual discovery and bookmarking platform, has shifted its focus from Click-Through Rate (CTR) to understanding ad engagement. This means that ecommerce shops using Pinterest for advertising will need to adjust their strategies to prioritize engagement metrics over CTR. This update reflects Pinterest’s commitment to providing a more holistic view of ad performance, which can ultimately benefit ecommerce shops by helping them create more effective and engaging ads.

TikTok could reach 1.2 billion users next year

TikTok, the popular short-form video platform, is projected to reach 1.2 billion users in 2024. This presents a significant opportunity for ecommerce shops to reach a massive audience and capitalize on the platform’s viral potential. With TikTok’s continued growth, ecommerce shops should consider incorporating TikTok into their marketing strategies to connect with a diverse and engaged user base.

WhatsApp’s disappearing messages option rolls out

WhatsApp, the messaging app owned by Facebook, has introduced a disappearing messages option. This feature allows users to send messages that disappear after a specified period of time, providing a new way for ecommerce shops to engage with customers and create a sense of urgency. Ecommerce shops can use this feature to offer limited-time promotions or exclusive deals, leveraging the ephemeral nature of disappearing messages to drive sales and engagement.

LinkedIn ad measurement errors affect more than 418,000 advertisers

LinkedIn, the professional networking platform, recently experienced ad measurement errors that impacted over 418,000 advertisers. This update serves as a reminder for ecommerce shops to closely monitor their ad performance and be aware of potential discrepancies. By staying vigilant and regularly reviewing ad metrics, ecommerce shops can ensure that their advertising efforts on LinkedIn are effective and accurately measured.

Instagram moves Shop, Reels into the spotlight

Instagram, the popular photo and video sharing platform, has shifted its focus to highlight the Shop and Reels features. This update indicates Instagram’s continued commitment to ecommerce and video content, providing ecommerce shops with opportunities to showcase their products through the Shop feature and engage with audiences through Reels. Ecommerce shops should take advantage of these spotlighted features to enhance their Instagram presence and drive sales through the platform.


As social media platforms continue to evolve and introduce new features, it’s crucial for ecommerce shops to stay informed and adapt their strategies accordingly. By understanding and leveraging these social media updates, ecommerce shops can position themselves for success in 2024 and beyond.