TikTok Ads 101: Mastering TikTok Advertising in 2024

TikTok advertising 101

TikTok has quickly become one of the most popular social media platforms, especially among the younger demographic. With its rapid growth, it’s no surprise that businesses are looking to tap into its advertising potential. In this article, we’ll cover everything you need to know about mastering TikTok advertising in 2024.

What kinds of ad formats can you place on TikTok?

TikTok offers several ad formats, including in-feed ads, brand takeovers, branded lenses, and hashtag challenges. Each format offers unique opportunities to engage with users in different ways.

What are promoted TikTok videos?

Promoted TikTok videos are ads that appear in users’ feeds as they scroll through the app. These videos can be up to 60 seconds long and can include music, special effects, and text overlays.

Promoted TikTok video vs. TikTok ad campaign

Promoted TikTok videos are single ads that appear in users’ feeds, while a TikTok ad campaign can include multiple ads with different objectives, targeting, and budgets.

How much do TikTok ads cost?

The cost of TikTok ads can vary depending on your targeting, ad format, and bidding strategy. However, TikTok ads typically have a minimum budget requirement, so it’s important to plan accordingly.

TikTok ad specs

Before creating your TikTok ad, it’s essential to familiarize yourself with the platform’s ad specifications, including video length, resolution, and aspect ratio.

How to create your first TikTok ad in 8 steps

Step 1: Make sure you have a business account

To start advertising on TikTok, you’ll need to create a business account and complete the necessary verification steps.

Step 2: Turn on TikTok integration for your Shopify store

If you have an ecommerce store on Shopify, you can integrate your account with TikTok to track and optimize your ad performance.

Step 3: Open the TikTok Ads Manager

Once you have your business account set up, you can access the TikTok Ads Manager to create and manage your ad campaigns.

Step 4: Set your advertising goal

Before creating your ad, it’s crucial to define your advertising goal, whether it’s to drive website traffic, increase app installations, or boost brand awareness.

Step 5: Select your audience

Targeting the right audience is key to the success of your TikTok ad campaign. You can narrow down your audience based on demographics, interests, and behaviors.

Step 6: Set your budget and schedule

Determine your ad budget and schedule to control how much you’re willing to spend and when your ads will be displayed.

Step 7: Create your ad

Now it’s time to unleash your creativity and design your TikTok ad. You can choose from different ad formats and customize your ad content to resonate with your target audience.

Step 8: Submit

Review your ad details, make any necessary adjustments, and then submit your ad for review. Once approved, your ad will start running on TikTok.

TikTok Ads case study: Parade

Parade, a popular underwear brand, leveraged TikTok’s advertising platform to reach a younger audience and drive brand awareness. Their successful TikTok ad campaign serves as a great example of how businesses can utilize the platform to achieve their marketing goals.

3 TikTok ads best practices (according to an expert)

1. Delivery matters more than follower count

Focus on creating compelling content that resonates with your target audience, rather than solely relying on follower count.

2. Mistakes are opportunities to learn

Don’t be afraid to experiment with different ad formats and strategies. Use your mistakes as learning opportunities to refine your approach.

3. Authenticity reigns

Avoid overly polished and scripted ads. Instead, prioritize authenticity and genuine connections with TikTok users.

Start advertising on TikTok today

Now that you have a better understanding of TikTok advertising, it’s time to take the plunge and start creating your own TikTok ad campaigns. With the right approach and creativity, TikTok can be a powerful platform for driving growth and engagement for your ecommerce business.

TikTok Ads FAQ

How do TikTok ads work?

TikTok ads work by allowing businesses to create and display ads to the platform’s users, targeting specific demographics and interests.

How much are ads on TikTok?

The cost of TikTok ads can vary, but businesses typically have control over their ad budgets and bidding strategies.

Is TikTok advertising worth it?

For businesses looking to reach a younger audience and tap into the platform’s viral potential, TikTok advertising can be a valuable investment.

Are TikTok ads successful?

TikTok ads can be successful when businesses create engaging and relevant content that resonates with the platform’s users. It’s essential to monitor and optimize ad performance to maximize success.