Utilizing Instagram Insights for Your Ecommerce Business (2024)

What are Instagram Insights?

Instagram Insights is a powerful tool that provides valuable data and analytics to help you understand your audience and improve your marketing efforts on the platform. It offers a range of metrics and information that can help you make informed decisions about your content and engagement strategies.

How to access Instagram Insights

To access Instagram Insights, you need to have an Instagram Business account. Once you have this set up, you can access Insights by tapping the bar graph icon on your profile page. From there, you can view a range of data about your posts, stories, and audience.

Troubleshooting tips

If you’re having trouble accessing Instagram Insights, make sure that you have a business account set up and that you have been active on the platform for a while. Sometimes, it can take a few days for Insights to start populating data, so be patient and keep checking back.

Instagram Insights components explained

Instagram Insights provides a range of components that can help you understand your audience and measure the performance of your content. These components include metrics such as reach, impressions, engagement, and more. Understanding these components is key to using Insights effectively.

How to use Instagram Insights

Now that you know what Instagram Insights is and how to access it, let’s explore some ways you can use this tool to benefit your ecommerce business.

1. Use metrics to inform what and when to post

By analyzing the metrics provided by Instagram Insights, you can gain valuable insights into what types of content perform best with your audience and the best times to post for maximum engagement. Use this data to inform your content strategy and optimize your posting schedule.

2. Follow demographics to explore new markets

Instagram Insights provides demographic data about your audience, including their age, gender, location, and more. Use this information to identify new markets and tailor your content to better resonate with different demographic groups.

3. Grow your follower base and push sales

By understanding the performance of your content and the behavior of your audience through Instagram Insights, you can optimize your strategy to grow your follower base and drive sales. Use the data to identify opportunities to engage with potential customers and convert them into loyal followers and customers.

Instagram Insights FAQ

Are there any limitations to using Instagram Insights?

While Instagram Insights provides valuable data and analytics, it does have some limitations. For example, Insights only provides data for the past 7 days for stories and 2 years for posts. Additionally, some data may be limited based on the privacy settings of your audience.

How often is Instagram Insights updated?

Instagram Insights is updated on a daily basis, providing you with real-time data and analytics about your content and audience. This allows you to stay up to date with the performance of your Instagram strategy and make adjustments as needed.

Can you see how competitors are performing on Instagram through Insights?

Unfortunately, Instagram Insights does not provide data on how your competitors are performing on the platform. However, you can gain insights into industry benchmarks and best practices through other sources and apply them to your own strategy.

Can you see Insights past 90 days on Instagram?

Instagram Insights provides data for up to 2 years for posts and 7 days for stories. However, you can export data from Insights to track long-term performance and analyze trends over time.

Can you export data from Instagram Insights?

Yes, you can export data from Instagram Insights, allowing you to analyze it further and track long-term performance. This can be useful for creating reports and identifying trends in your Instagram strategy.